Monthly SEO services should include more than ranking reports.
A useful campaign should combine planning, technical fixes, content, internal links, authority building, tracking, and regular reviews.
The work should also change over time. Month one may focus on audits and setup. Later months should focus more on implementation, results, and new opportunities.
If you keep paying but can’t see what was completed, something isn’t right.
What Should Be Included in Monthly SEO Services?
A professional monthly SEO package should normally include these areas:
| Service area | What should be included | Why it matters |
| Strategy | Goals, priorities, competitor research, and planning | Keeps the campaign focused |
| Keyword research | Search intent, keyword mapping, and new opportunities | Targets useful customer searches |
| Technical SEO | Crawl checks, indexing, speed, redirects, and schema | Helps search engines access the site |
| On-page SEO | Titles, headings, content, images, and page structure | Improves important pages |
| Content | Service pages, location pages, articles, and updates | Builds useful search coverage |
| Internal linking | Links between related pages | Supports users and priority pages |
| Local SEO | Google Business Profile, citations, and local pages | Helps nearby customers find you |
| Authority building | Outreach, digital PR, and relevant links | Builds trust and authority |
| Conversion tracking | Calls, forms, bookings, and sales | Connects SEO with business results |
| Reporting | Completed work, results, problems, and next steps | Shows where your money goes |
| Campaign reviews | Regular checks and updated priorities | Keeps the plan useful |
Not every task must happen each month.
A full technical audit may happen early. Technical monitoring should then continue as the site changes.
How Does Monthly SEO Work?
A clear SEO process can be explained in six steps.
1. Access and Discovery
The team learns about:
- Your services
- Target customers
- Important locations
- Main competitors
- Current leads
- Business goals
- Previous SEO work
It may also request access to Google Search Console, Google Analytics, your website, and Google Business Profile.
2. Audit and Research
The team reviews:
- Crawling and indexing
- Page speed
- Mobile use
- Redirects
- Broken links
- Website structure
- Existing content
- Current rankings
- Competitors
- Backlinks
- Conversion tracking
The audit should rank problems by importance. A list of errors without priorities won’t help much.
3. Keyword and Page Mapping
Keywords are assigned to suitable pages.
This helps stop:
- Two pages targeting the same search
- Blogs competing with service pages
- Important services having no page
- Location pages covering the same intent
- Content being published without a purpose
4. Priority Fixes
The team starts with work that may remove the biggest barriers.
This can include:
- Fixing redirects
- Updating service pages
- Correcting internal links
- Improving titles and headings
- Setting up conversion tracking
- Fixing indexing problems
5. Content and Authority Work
The campaign may then move into:
- Service-page content
- Location pages
- Useful articles
- Existing page updates
- Link outreach
- Digital PR
- Google Business Profile Work
Google recommends creating useful, reliable content for people rather than publishing pages mainly to capture searches. Read Google’s people-first content guidance.
6. Reporting and Updated Priorities
The report should explain:
- What was completed
- What changed
- What helped
- What limited progress
- What happens next
- Who owns each next task
This six-step process can also be used for a short video walkthrough.
Sample Wixdek Month-One Action Plan
Month one should build a clear starting point.
| Task | Owner | Deliverable |
| Business discovery | SEO strategist | Agreed goals and priorities |
| Technical audit | Technical SEO specialist | Ranked list of website issues |
| Keyword research | SEO strategist | Keyword and intent map |
| Content review | SEO content writer | Pages to improve or create |
| Tracking review | Reporting specialist | Working call and enquiry tracking |
| Initial fixes | SEO team and developer | Priority problems completed |
| Baseline report | Account manager | Starting measurements and next steps |
The first report should show the starting position, completed work, key problems, and next priorities.
Sample Wixdek Month-Three Action Plan
By month three, the campaign should move further into implementation and growth.
| Task | Owner | Deliverable |
| Performance review | SEO strategist | Updated campaign priorities |
| Content production | SEO content writer | New or improved pages |
| Technical monitoring | Technical specialist | New issues found and fixed |
| Internal linking | SEO team | Better links between priority pages |
| Authority work | Outreach team | Relevant outreach and placements |
| Conversion review | SEO and reporting team | Improvements to key landing pages |
| Monthly report | Account manager | Results, findings, and next actions |
Month one focuses on discovery, auditing, and priorities. Month three focuses more on implementation, performance, and growth. Later months should respond to results rather than repeat the same checklist. For a wider campaign timeline, read what happens in the first 90 days of SEO. You can also review how long SEO takes for a London business.
Real Wixdek Monthly Delivery Example
The example below shows how Wixdek supported an anonymised local service business operating across several London areas.
| Example field | Approved Wixdek information |
| Business type | A local service business providing several customer-facing services across multiple London areas. The business relied heavily on phone calls and website enquiries. |
| Main SEO problem | The company had poor visibility for its priority local searches. Its Google Business Profile needed improvement, key service pages lacked depth, and the website did not clearly target several important service areas. Internal links were also weak, making it harder for users and search engines to find related service and location pages. |
| Internal resources available | The business owner handled approvals, service information, and customer enquiries. An existing website developer could complete selected technical changes. The company did not have an internal SEO specialist or content writer. |
| Delivery model used | Wixdek used a hybrid delivery model. Wixdek managed the SEO strategy, local optimisation, content direction, quality checks, and reporting. The client’s developer completed selected website changes using Wixdek’s technical instructions. |
| Work completed that month | Wixdek reviewed the website, priority services, local competitors, and target London areas. The team updated the local keyword map, improved important Google Business Profile information, reviewed local citations, strengthened priority service pages, prepared location-page briefs, corrected internal-link gaps, and identified technical issues affecting important landing pages. |
| Team members involved | An SEO strategist set priorities and reviewed performance. A technical SEO specialist checked crawling, indexing, redirects, and website structure. An SEO content writer improved key pages and prepared location-content briefs. A local SEO specialist reviewed the Google Business Profile and citations. An account manager organised approvals, updates, and the monthly report. The client’s developer completed selected technical changes. |
| Deliverables produced | The month’s delivery included an updated keyword and page map, improved service-page copy, location-content briefs, Google Business Profile recommendations, a citation review, internal-link updates, a prioritised technical task list, completed quality checks, and a monthly performance report. |
| Performance measurement | Performance was measured through Google Search Console clicks and impressions, non-brand keyword visibility, important landing-page traffic, Google Business Profile actions, phone calls, contact-form submissions, and completed SEO work. The report also explained which pages gained visibility, which pages still needed improvement, and whether visitors were taking useful actions. |
| Following-month priorities | The next month focused on publishing approved location content, improving additional service pages, completing remaining technical fixes, strengthening links between commercial pages, reviewing local citation consistency, expanding relevant outreach, and checking whether visibility improvements were producing more calls and enquiries. |
Why This Delivery Model Worked
The client needed specialist SEO direction and regular implementation support. However, it already had a developer who could complete some website changes.
Using a hybrid model avoided paying two teams to complete the same work. Wixdek controlled the SEO strategy, local research, content planning, optimisation, quality review, and reporting. The client remained responsible for business approvals, while its developer completed agreed technical tasks.
This structure gave the business wider SEO support without replacing resources it already had.
What Can Wixdek Complete During a Normal Month?
Depending on the campaign, Wixdek may complete:
- A technical crawl and issue review
- Service-page improvements
- New service or location content
- Existing content updates
- Internal-link changes
- Google Business Profile work
- Citation checks
- Relevant link outreach
- Conversion tracking reviews
- Performance reporting
- Next-month planning
The exact mix depends on the website, market, and agreed SEO scope.
Businesses with an internal team may need guidance rather than full delivery. In that case, working with an SEO consultant in London may be more suitable.
What Should a Monthly SEO Report Show?
A report should be clear enough for a business owner to understand.
Here is a useful example:
| Reporting field | Example information | Owner |
| Work completed | Three service pages improved, two redirects fixed, and one location page published | SEO team |
| Visibility | Non-brand impressions increased, but clicks grew more slowly | SEO strategist |
| Leads | Organic calls increased while form enquiries stayed flat | Reporting specialist |
| Main finding | Titles gained visibility, but the mobile form created friction | SEO and conversion team |
| Next action | Improve page titles, simplify the form, and update the next service page | Named task owner |
A useful report explains what the numbers mean.
For example:
Impressions increased, but enquiries stayed flat. Next month, we’ll improve the key landing pages and check the contact journey.
That is more useful than sending twenty pages of charts without an explanation.
How Should Monthly Priorities Be Selected?
Monthly priorities should be based on:
- Business goals
- Search demand
- Current rankings
- Technical problems
- Competitor gaps
- Lead quality
- Search Console data
- Seasonal demand
- Available resources
- Work completed earlier
A London locksmith may need Local SEO and service-page work.
An ecommerce store may need category-page fixes, structured data, internal links, and product content.
The same plan won’t suit both businesses.
What Should Monthly Technical SEO Include?
Technical SEO should continue after the first audit.
Monthly work may include:
- Checking crawl errors
- Reviewing indexing
- Finding broken links
- Checking redirects
- Monitoring page speed
- Reviewing mobile use
- Checking canonical tags
- Updating schema
- Reviewing duplicate pages
- Testing completed fixes
A small business site may need light monitoring. A large ecommerce website may need checks across products, categories, filters, and templates.
What Should Monthly Content Work Include?
Monthly content may include:
- Service pages
- Location pages
- Useful articles
- Pricing guides
- Comparison guides
- Case studies
- Existing content updates
- Frequently asked questions
Every page should have a clear purpose.
A service page should target people looking for a provider. A blog should answer a separate question and guide readers towards the right service.
Content should not be published only to hit a monthly word count.
What Should Monthly Authority Building Include?
Authority work may include:
- Relevant guest posts
- Digital PR
- Expert comments
- Resource-page outreach
- Broken-link outreach
- Local partnerships
- Industry listings
- Original research
- Brand mentions
The agency should explain where links come from and why they are useful.
Large numbers don’t prove quality. Google defines link spam as links created mainly to manipulate rankings. Read Google’s spam policies.
What Should Not Be Sold as Monthly SEO?
Be careful when a package mainly includes:
- Reports without implementation
- The same automated audit every month
- Unrelated blog articles
- Large numbers of poor links
- Guaranteed rankings
- No conversion tracking
- No named responsibilities
- No clear next steps
- The same checklist for every customer
- No explanation of business results
A good provider should tell you what was done, why it mattered, and what happens next.
What Is Normally Excluded?
Monthly SEO may not include:
- A full website redesign
- Custom software
- Paid advertising spend
- Photography or video
- Hosting charges
- Major branding work
- Unlimited content
- Unrelated website features
- Legal compliance reviews
Your proposal should clearly state what is included and excluded.
At Wixdek, agreed SEO-related developer work can be included within the campaign. Development outside the SEO scope is quoted separately.
How Does Wixdek Approve Content?
Wixdek prepares each draft using the approved keyword plan, search intent, content brief, services, and brand details.
Before writing, we confirm what the searcher wants. The page may need to answer a question, compare options, explain pricing, or support a service enquiry.
We also check that the content:
- Matches the target search intent
- Supports the correct service page
- Does not compete with another Wixdek page
- Uses the agreed primary keyword naturally
- Answers the reader’s main questions
- Includes a clear next step
The customer then reviews the draft before publication. They can request changes to:
- Facts
- Services
- Locations
- Tone
- Brand wording
- Business information
Wixdek reviews requested edits against the approved SEO brief. We apply changes that improve accuracy without changing the page’s main intent or creating keyword overlap.
The content is published once the business details and SEO purpose are both approved.
How to Review an SEO Proposal
Before accepting monthly SEO services, ask:
- What work will happen each month?
- Who owns each task?
- Is implementation included?
- How much content is included?
- How are links earned?
- What does the report measure?
- Are calls and enquiries tracked?
- Who owns the content and accounts?
- What work costs extra?
- How often is the strategy reviewed?
- What are the contract terms?
- How are changes approved?
Also check whether you need strategy only or full implementation. Our SEO agency vs SEO consultant guide explains the difference.
Download the Monthly SEO Service Checklist
Use this checklist to compare your current package, track completed work, and identify missing deliverables.
The checklist includes:
- Task
- Owner
- Frequency
- Status
- Expected outcome
- Measurement
- Completion date
- Notes
- Next action
Download the Monthly SEO Service Checklist
Review Your Current SEO Service
Monthly SEO should provide clear work, useful reporting, and updated priorities.
You should know:
- What was completed
- Who completed it
- What changed
- What the results mean
- What happens next
Send Wixdek your current SEO proposal or monthly report. We’ll identify unclear deliverables, missing implementation work, and measurement gaps.
Explore our SEO services in London or request an SEO service review.
Request an SEO Service Review
Frequently Asked Questions
What should monthly SEO services include?
They should include planning, technical checks, content, on-page improvements, internal links, authority building, tracking, reporting, and regular reviews.
What should happen during the first month?
The first month should cover discovery, audits, tracking, keyword mapping, priorities, and early fixes.
What changes by month three?
Month three should focus more on content, technical monitoring, links, conversions, performance, and new opportunities.
Should an SEO agency create content every month?
Content may be needed each month, but purpose matters more than volume. Some months may focus on improving existing pages.
What should an SEO report include?
It should show completed work, visibility, important pages, calls, forms, conversions, findings, owners, and next actions.
Is link building part of monthly SEO?
It may be included when the website needs more authority. Links should be relevant and earned through safe methods.
Does every business need the same package?
No. Local businesses, ecommerce sites, service companies, and multi-location firms need different work.
How can I spot a poor SEO package?
Warning signs include vague work, repeated automated reports, poor links, unrelated content, no tracking, and no clear next steps.
