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Technical SEO is just a tune-up for your website. It helps search engines like Google, Bing, and Yahoo find and understand your site. This is very important because most people start their online journeys with a search engine and usually don’t go past the first page of results.

Expert London technical agency Wixdek tackles all technical SEO complexities. We improve your site. Expect Higher Rankings, smoother performance, and a great user experience with us. We ensure visibility and long-term success with our customised strategy.

Trust Wixdek to simplify the complex and give your website the boost it needs to rank online. Let’s work together and for technical SEO and watch your website excel. To preview the potential of our technical SEO site audit agency, grab your FREE AUDIT REPORT here!

technical seo

Why Does Your Website Need a Technical Cleanup?

Technical SEO organises the content so that the search engines can find the right one easily. It’s important because even if your website has top-notch content, if the search engines are unable to navigate your website.

Your pages will not show up where people can see them. It’s all about making sure search engines can «crawl» and «index» your site without any problem.

How do I conduct a Technical SEO Audit?

One of the primary goals of an SEO technical audit is to determine whether or not your site is crawlable and indexable by search engines.

To do this, you have to check your site for crawlability, indexability, and other factors that affect how it appears in search results. Make sure Google can find your pages and rank them. 

When you do this, go to the «Issues» tab in your audit tool and look at the «Crawlability» and «Indexability» sections. Also, keep an eye out for robots.txt files, which tell search engines what to crawl. The search engines might not find your content at all if they are wrong.

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What tools do I need for Technical SEO?

Essential tools include website crawlers such as Screaming Frog and auditing tools such as Google Search Console and Semrush. They help find both simple problems, like missing titles or meta descriptions, and more complicated ones, like problems with pagination or international SEO.

You can also use Google Analytics, the Web Developer Toolbar, WebPageTest, and Google’s Mobile-Friendly testing tool to look at how well your website works technically.

Technical SEO London

Should I Add Modifiers to My Title?

Absolutely, they can make a big difference. They can make your titles more detailed, which makes people more likely to click on them. You can improve your ranking by including qualifiers like «best,» «guide,» «checklist«, «2024«, and so on. These will help for more targeted search results.

Why does the structure of my website matter for SEO?

A solid web architecture guarantees that search engines can create sitelinks for your website, boosting your click-through rates. Plus, it makes your website more accessible for visitors to use, which is suitable for your results.

These four things — expertise, precision based on data, thorough optimisation, and technical mastery — found the basis of our approach in London technical SEO. This is what makes Wixdek stand out in SEO market. 

Choose Wixdek Confidently!

Expertise

Data-Driven Precision

Website Optimisation

Technical Mastery

Regular technical audits help identify and solve issues before they affect your website’s ranking. It’s like a routine health check-up for your website to make sure it’s in excellent condition for search engines. Grab your FREE AUDIT REPORT here now!

What are the benefits of regular technical audits for my website?

Our B2B tech SEO agency suggests to pay attention to keyword results, page load speed, crawl errors, and traffic from organic searches. These KPIs will help you figure out how healthy your website is and how well it does in search results.

Which KPIs should I focus on for technical SEO?

Common Technical SEO Challenges and Solutions

The Biggest Challenge: It can take a lot of work to keep up with the standards set by Google. Page titles and XML sitemaps are examples of technical SEO. Analytics and social media tactics are not included. 

Simple Solution: Do regular site checks to make sure you’re following the most recent SEO guidelines. Stay up to date on SEO news updates.

Technical SEO Challenges and Solutions-01

Website Speed Impact on SEO: Quick Tips

Why Speed Matters: Google has been ranking pages based on how fast they load since 2010, and in 2018, they made it even more clear how important speed is. 

Speed Optimisation Tips

Reduce the size of your pictures; they often take up the most space on your page.

Use up-to-date picture formats, like WebP, and change the size of images to fit the Web.

Consider using a content delivery network (CDN) to reduce global load times.

Crawl Budget Optimisation

Crawl Budget: Your website is given a crawl budget by Google, which is the number of times the Googlebot search engine will look for pages on your website. 

Optimisation Strategies

Provide valuable, high-quality information; avoid low-quality pages.

Update content on a regular basis in order for Google to re-crawl and index it.

Manage your site structure to prevent crawling uninteresting pages.

What analytics platforms should I use to monitor technical SEO progress?

Google Analytics is a must-have for tracking how well organic search is doing. It works well with Google Search Console, Ahrefs, and Semrush. Together, they give you a full picture of your SEO health and growth. As the best technical SEO firm in London, we fully encourage you to make use of these resources and tools.

Canonicalization Best Practices

Canonical Challenges: Having the same content on different URLs can waste your crawl budget and confuse search engines bots. 

Canonical Solutions:

  • Make use of canonical tags to specify the preferable URL for content that is either duplicate or very similar to existing content.
  • This helps build link equity and can improve SEO by preventing problems with duplicate content.

How do I Measure and Report on Technical SEO?

Measuring SEO performance boils down to checking organic traffic and how it impacts your business revenue. Some essential measures are keyword positions, organic traffic growth, and share of voice in search results.

Organic traffic data is accurate when you use tools like Google Search Console. Use additional resources like Ahrefs to figure out how well your keywords are doing. Another essential metric is the share of voice, which shows how visible your website is in search results. All technical search engine optimization agencies use these tools as well.

Heading Redirect

Handling Redirects in SEO

When used correctly, redirects provide web browsers and search engines with information about where to find content that has been relocated. 

Best Practices for Redirects
  • For permanent changes, use 301 redirects to build up link authority.
  • Use 302 links for short-term changes to keep search engines from getting confused.
  • Audit your redirects on a regular basis to avoid chains that slow down crawlers.

With these tips, you should be able to get around some of the technical issues and keep your website search engine friendly. Remember, SEO is an ongoing process, and staying proactive is key to success!

What are HTTP and HTTPS?

Any data exchange on the Web is based on HTTP, which stands for Hypertext Transfer Protocol. While HTTPS adds a layer of security to this. In order to communicate safely over the internet, Hypertext Transfer Protocol Secure (HTTPS) encrypts data. This protects privacy and keeps attackers out

How to Handle HTTPS Migration for Clients Without Losing SEO Value?

Migrating to HTTPS is essential for both security and SEO, and it’s easy to do:

  1. Get an SSL certificate with a key length of at least 2048 bits.
  2. Change the URL of your website so that it starts with HTTPS.
  3. To keep the SEO benefits, set up 301 redirects from HTTP to HTTPS.
  4. To change internal links to HTTPS, use a search and replace tool.
  5. Make sure that all outbound links use HTTPS.

What is the importance of SSL certificates in technical SEO?

 

SSL certificates are essential for a safe online experience because they keep private data secure while it’s being sent. They both protect data from hackers by encrypting it and showing search engines and users that they can trust the website.

Google uses SSL as a ranking signal. So, getting an SSL certificate can help your SEO, make users trust you, and make sure you follow privacy laws.

Plus, SSL makes it possible for advanced features like some JavaScript APIs and other web functions to work.

Enhancing Your On-Page Game

For JavaScript-driven websites, make sure that search engines can crawl and render the JavaScript content. Take advantage of dynamic rendering and other forms of progressive enhancement to make sure your website functions correctly, even if visitors don’t have JavaScript installed. Remember that if search engines cannot process your JS, they will not be able to index your content page.

JavaScript SEO: Tips and Tricks?

E-commerce sites require meticulous Technical SEO. Make sure your pages load quickly, use HTTPS for safe transactions, make sure your product images and descriptions are clear, and organise your URLs so that they’re easy to find. Keep in mind that the performance of your SEO depends directly on the user experience of your shopping platform.

Technical SEO Considerations for E-commerce Websites?

title tags

It is obvious!  Within the realm of search engine optimisation, the title tag is an important component.

Clearness, relevancy to the content of the page, and the presence of the primary keyword are all characteristics that must be fulfilled.

Because this is the first thing that visitors and search engines see when they look at your material, you should make it as nice as it possible can be or even better.

Should I Optimise My Title Tag?

Super-fast loading times aren’t a nice-to-have; they’re necessary. You’ll keep visitors longer and have lower bounce rates, and search engines will favour your quick pages more, which will boost your organic search results.

How crucial is site speed to my website's SEO?

XML sitemaps are like a road map for search engines. They make sure that search engines can quickly find and index your content, which is especially important for big websites or the ones which update their content frequently.

What role do XML sitemaps play in SEO?

Should My Website Use Dynamic Rendering?

Dynamic rendering enables search engines to index JavaScript-heavy content smoothly. Even while Google recommends just utilising it as a temporary solution, bigger websites with frequently updated content can benefit significantly from implementing it.

Keep an eye on page load speeds, how many pages are indexed, and crawl errors. These measures have a significant effect on how visible and accessible it is for visitors to use your website, which are both very important for SEO success.

What technical SEO metrics should I be monitoring?

technical SEO metrics

How important is structured data for international SEO?

Structured data is the backbone of international SEO. It helps search engines sort out what the content is about and gives consumers the right version of your website, which increases its relevance and reach around the world.

What are the main challenges in international SEO?

There are many challenges, such as language barriers, cultural differences, and competition in the target area. It’s also essential to make sure that your website follows the different SEO rules for each area.

How do I use Hreflang tags correctly?

Hreflang tags tell search engines the language you are using on a particular page. As a result, your content will appear in searches conducted in the appropriate language regions.

What are the best practices for Mobile SEO?

You must have a mobile-friendly website with a fast-loading time and navigation that works well on all devices. To keep mobile users engaged, make sure your content is easy to read on smaller screens.

What is AMP, and how does it affect my SEO?

Accelerated Mobile Pages, or AMP, is a system for making mobile pages that load quickly. Using AMP can make the website more responsive and enjoyable for users, both of which are important for mobile search rankings.

How can I optimise my website's navigation for SEO?

For both user experience and SEO, site browsing is very important. Search engines can better understand and index your information with the help of a well-structured navigation. Make sure that the navigation menus are simple to use, descriptive, and laid out in a hierarchy that corresponds to the relevance of the pages.

What's the best way to manage 302 redirects for SEO success?

A 302 redirect means that there is a temporary change. They are useful when you need to do maintenance to your website, run A/B tests, or put up temporary promotional pages. Users and search engines will be sent to the right content during these temporary changes as long as 302 redirects are used correctly. This will not affect the site’s SEO success.

How do I use .htaccess for SEO redirects?

Your .htaccess file is a useful configuration file that can help you with SEO redirects. You can make 301 redirects for permanent URL changes by modifying this file, which is crucial for retaining link equity after a page has been moved. 

For short-term changes, 302 redirects work well and can be controlled in the same way through the .htaccess file. Using this strategy during website maintenance, A/B testing, or live testing has significance for maintaining both the user experience and the SEO value of the website.

301 Redirection

Content Delivery Networks (CDNs) are necessary to cut down on load times, which is a big part of SEO ranking. By storing your content on servers around the world, content delivery networks (CDNs) serve content from the closest place to the user. This makes the website faster and more stable, which can help your SEO efforts.

Does using a CDN impact technical SEO performance?

Breadcrumbs make website access clearer, improving SEO results. They should show the website’s structure and connect to the homepage or previous pages. Choosing hierarchy-based, attribute-based, or history-based breadcrumbs for your website’s layout is vital. Still have questions? Reach Us Out! Our technical SEO firm is committed to help you anytime, every time.

How should I implement breadcrumbs for SEO navigation?