Keyword research is the process of finding the words and phrases people use when searching online. You start with broad seed topics, expand them into useful search terms, study things like search volume and competition, and then decide which keywords make sense for your website. Sounds simple enough, doesn’t it? The tricky bit is choosing keywords that bring the right people, rather than collecting hundreds of phrases because a tool says they have search volume.
A good keyword research process looks at relevance, search intent, demand, competition, current rankings, and business value. It also helps you understand what people want before you create or improve a page. For example, someone searching “what is SEO” wants to learn. Someone searching “SEO agency London” is much closer to choosing a company. Those phrases are related, but they should not normally lead to the same type of page.
This guide walks you through the process from start to finish.
What Is Keyword Research?
Keyword research means finding and studying the search terms your audience uses on Google and other search platforms. You begin with a topic connected to your business. You then turn that topic into specific keyword ideas and decide which ones deserve your attention.
Google’s own Search Essentials recommends using words people would use when searching for your content. It also suggests placing useful terms in natural, prominent areas such as titles, headings, alt text, and link text. Read Google’s Search Essentials.
Keyword Research in Simple Words
Imagine you own a plumbing company in London. You might think customers search for “plumbing solutions”, but real users may search for phrases like “emergency plumber London”, “boiler repair near me”, or “how much does a plumber cost”. Keyword research helps uncover that difference. Instead of guessing how customers speak, you use search data and real queries to guide your decisions.
What Is the Main Goal of Keyword Research?
The goal isn’t to collect the biggest keyword list possible. The goal is to find useful searches you can answer with the right page. A good keyword should make sense for your audience, your website, and the purpose of the page. If any of those are missing, high search volume won’t save it.
Why Is Keyword Research Important for SEO?
Without keyword research, SEO can quickly become guesswork. You may spend hours writing an article nobody searches for. Worse, you may create the right topic but aim it at the wrong type of search. Good SEO keyword research gives you a clearer direction.
It Shows What People Actually Search For
Business owners often know their industry very well. That doesn’t always mean they know the words customers type into Google. A dentist may talk about “endodontic treatment”, while many patients simply search “root canal treatment”. Both phrases can matter, but they may have very different levels of familiarity. Keyword data helps close that language gap.
It Helps You Understand Search Intent
Search intent is the reason behind a search. Does the person want information? Are they comparing choices? Do they want a local company? Are they ready to buy?
Understanding this changes the page you should create. If the user wants information, give them a useful guide. If they want a service, a strong service page usually makes more sense.
It Finds New Content Opportunities
Keyword research often uncovers questions you haven’t answered. Suppose your site explains SEO services but users frequently search “how long does SEO take?” That could be a useful informational topic. Finding these gaps helps build a stronger content strategy. It also works nicely with a content audit, because an audit shows what you already cover before you create something new.
It Helps Prevent Keyword Cannibalisation
Keyword cannibalisation can happen when several pages compete for very similar search intent. For example, imagine creating separate pages for: “SEO services London” “London SEO services” “SEO services in London” Those phrases may be worded differently, but the person searching often wants the same thing. Creating three nearly identical pages could make your site messier rather than stronger.
It Helps You Attract Relevant Traffic
More traffic isn’t always better. Ten visitors looking for exactly what you offer may matter more than 1,000 people searching for something unrelated. Good keyword research focuses on relevance before vanity numbers.
What Should You Know Before Starting Keyword Research?
Don’t open a keyword tool just yet. A little thinking first can save loads of time later.
Understand Your Audience
Start with the people you want to reach. Ask what problems they have, how much they already know, and what they might search before choosing your service. A beginner may use very different language from an industry expert.
Know Your Products or Services
Write down what you actually sell. This sounds obvious, but keyword research can quickly wander off course. If Wixdek provides SEO, PPC, web development, and related marketing services, keywords should connect naturally with those areas. Chasing unrelated topics just because they have high volume won’t build a useful audience.
Decide What You Want the Traffic to Do
Every important page needs a job. A blog may educate. A service page may generate enquiries. A product page may drive sales. Your target keywords should match that goal.
How to Do Keyword Research Step by Step
Now we can get into the actual keyword research process. The steps below work for blogs, service businesses, ecommerce sites, and many other websites.
Step 1: Start With Seed Keywords
Seed keywords are broad terms that describe your main topics, services, or products. For Wixdek, possible seed keywords could include:
- SEO
- technical SEO
- keyword research
- link building
- Google Ads
- web design
- local SEO
Don’t worry about exact search volume yet. At this stage, you’re simply creating starting points. Think about how customers describe the problem as well. A business owner may not search “technical SEO”, but they might search “why isn’t my website ranking?” Both can lead to useful keyword ideas.
Step 2: Turn Seed Keywords Into Keyword Ideas
Next, expand each seed keyword into more specific phrases. Google Keyword Planner can discover new keyword ideas from words connected to your products, services, or website. It can also provide estimates for average monthly searches. See Google’s Keyword Planner guide. If your seed keyword is “keyword research”, related ideas might include:
- how to do keyword research
- keyword research tools
- SEO keyword research
- keyword research for beginners
- keyword search volume
- competitor keyword research
- long-tail keyword research
You can also look at the questions customers ask during calls, emails, sales conversations, and support chats. Those real conversations often contain excellent keyword ideas.
Step 3: Check Your Existing Google Search Queries
Don’t forget your own website data. Google Search Console can show queries where your pages already appear. Its Performance report includes clicks, impressions, click-through rate, and average position. Google explains Search Console performance data here. This can uncover easy-to-miss opportunities.
Imagine a page gets plenty of impressions for “SEO audit checklist”, but the page only mentions that subject briefly. That could show a useful area to improve. You may already have keyword opportunities sitting under your nose.
Step 4: Carry Out Competitor Keyword Research
Competitor keyword research means checking which relevant searches other websites appear for. But choose competitors carefully. Your business competitors and search competitors are not always the same companies. For example, a London SEO agency may compete with another agency for customers. However, an educational keyword might show HubSpot, Google, Reddit, or a specialist publisher in the search results.
The search results tell you who you’re really competing with for that query. Look for topics competitors cover well, areas they barely explain, and useful searches your site doesn’t cover. Don’t simply pinch their whole keyword list. That’s not a strategy, that’s copying someone else’s homework.
Step 5: Identify Search Intent
Now ask what the person actually wants. This is one of the most important parts of keyword analysis. Search intent usually falls into a few broad groups:
- informational
- commercial investigation
- transactional
- navigational
Take “technical SEO” as an example. “What is technical SEO?” is informational. “Best technical SEO agency London” is commercial. “Hire technical SEO consultant” is closer to transactional intent.
Those searches may need very different pages. This is also why Wixdek’s informational guide about technical SEO should support, rather than replace, its commercial technical SEO service.
Step 6: Check Keyword Search Volume
Keyword search volume gives you an estimate of how often people search for a term. It can help show demand, but don’t treat the number like gospel. Google says Keyword Planner’s average monthly searches are based on the selected time period, location, network settings, and close variants. Google also notes that search volumes are rounded and search demand can change through seasonality or current events.
That means a keyword showing 1,000 searches isn’t a promise of 1,000 visits. Use volume as one clue. A keyword with lower volume but strong buying intent could still be far more valuable to your business.
Step 7: Review Keyword Difficulty
Keyword difficulty tries to estimate how hard an organic keyword may be to rank for. Many third-party SEO tools create their own difficulty scores. These scores can help comparisons, but they aren’t Google ranking scores. There is another important trap here.
Google Keyword Planner has a metric called “Competition”. That metric describes competition between advertisers, not organic SEO difficulty. So don’t look at “Low Competition” in Keyword Planner and assume the keyword will be easy to rank organically. You still need to examine the actual search results.
Step 8: Analyse the Search Results
SERP analysis means studying the search engine results page before choosing a keyword. Search the phrase and look at what Google currently shows. Ask:
- Are the results mainly blogs?
- Are service pages ranking?
- Are ecommerce categories showing?
- Are videos common?
- Are local businesses appearing?
- How detailed are the top pages?
- What questions do they answer?
- Does the search seem informational or commercial?
This gives you a real-world view of intent. If almost every strong result is an educational guide, trying to rank a hard-selling service page may be an uphill battle.
Step 9: Find Long-Tail Keywords
Long-tail keywords are more specific search phrases. They often contain more detail about what the person wants. Compare: “SEO” with: “how to do keyword research for a small business” The second phrase gives you far more context. Long-tail keywords aren’t automatically easy, and they don’t always have low competition. Still, their extra detail can make intent much clearer.
They can also help you find useful questions and subtopics for a larger guide.
Step 10: Check Business Relevance
This bit gets overlooked far too often. Ask whether ranking for the keyword would genuinely help your business or audience. Suppose a London SEO agency finds a keyword with huge volume about free social media logo templates. It may bring visitors, but those users might have little interest in the agency’s actual services. A smaller keyword around SEO strategy could be more useful.
Relevance beats impressive-looking spreadsheets.
Step 11: Group Keywords Into Topics
You don’t usually need a separate page for every keyword variation. Group terms that share the same meaning and search intent. For example:
- how to do keyword research
- how to research keywords
- keyword research process
- SEO keyword research guide
These can all support one strong informational article. A different phrase like “keyword research services London” has more commercial intent and may deserve another destination. Grouping keywords this way helps build topic clusters without creating dozens of weak pages.
Step 12: Map Target Keywords to the Right Pages
Finally, create a keyword map. This can be a simple spreadsheet showing:
- keyword
- intent
- target page
- page type
- main topic
- supporting terms
- current position
- action needed
Give each important search intent a clear destination. This helps reduce overlap and makes future on-page SEO much easier because you already know what each page should achieve.
How to Understand the Main Keyword Metrics
Keyword tools can throw a lot of numbers at you. You don’t need to worship every column. Focus on the metrics that actually help you make decisions.
Search Volume
Search volume estimates demand. Higher numbers can mean more potential searches, but they may also come with stronger competition and broader intent. Always check location too. A UK business doesn’t need worldwide search volume when its customers are mainly in London.
Keyword Difficulty
Keyword difficulty is an estimate created by SEO tools. Use it for rough comparison rather than treating it as a fixed answer. A site with strong authority, relevant content, good links, and existing topical coverage may compete differently from a brand-new website.
Search Intent
Intent tells you what type of result the user expects. In many cases, this matters more than raw volume. Getting the wrong page type in front of the right keyword doesn’t make much sense.
Current Ranking Position
Check whether your website already ranks. Search Console can help you find pages and queries where your site currently appears. Google recommends focusing on trends in impressions and clicks rather than obsessing over one position number. A keyword where you already rank at position 12 may offer a different opportunity from one where your site has no visibility at all.
Business Value
Ask what could happen if the right person visits the page. Could they become a customer later? Does the topic support a main service? Does it strengthen expertise around an important subject? Not every valuable keyword needs to generate a sale during the first visit.
Search Trends
Search demand changes. Google Trends can help compare interest between terms, locations, and time periods. Its data is normalised rather than being an absolute monthly search-volume figure. Google explains how Trends data works here. That makes Trends useful for spotting seasonality and comparing relative interest.
What Are the Main Types of Keywords?
Understanding keyword types makes the research process much easier. You can then match each group with the right content.
Informational Keywords
Informational keywords come from people who want to learn. Examples include:
- what is SEO
- how to do keyword research
- why does website speed matter
- what is a backlink
These usually suit useful guides, tutorials, and explanations.
Commercial Keywords
Commercial searches happen when people compare choices before taking action. Examples might include:
- best SEO agencies London
- SEO consultant vs agency
- best keyword research tools
- affordable SEO company
These users know roughly what they want, but they’re still deciding.
Transactional Keywords
Transactional keywords show stronger action intent. Examples include:
- hire SEO consultant
- book SEO audit
- buy SEO package
- SEO agency quote
These searches generally suit service, product, or conversion-focused pages.
Navigational Keywords
Navigational searches are used to find a specific brand or website. Examples might include:
- Wixdek
- Wixdek SEO
- Google Search Console login
The user already has a destination in mind.
Local Keywords
Local keywords show geographic intent. Examples include:
- SEO agency London
- plumber Croydon
- dentist Camden
- electrician near me
Location can completely change the search results, so check keyword data in the market you actually serve.
Long-Tail Keywords
Long-tail searches tend to be more specific. For example, “SEO” is broad, while “how to do keyword research for a local business” tells you much more about the user’s problem. Specific searches can make it easier to create a focused answer.
How to Understand Search Intent
Search intent deserves a closer look because getting it wrong can waste months of work. A keyword may look perfect in a spreadsheet and still be wrong for your page.
Informational Intent
The user wants an answer or explanation. This article is a good example. Someone searching “how to do keyword research” wants the process explained. They shouldn’t have to fight through a long sales pitch before getting the answer.
Commercial Investigation
The person is comparing choices. They may search “best keyword research tools” or “SEO agency vs consultant”. Comparison content, reviews, service information, and proof can matter more here.
Transactional Intent
The person is closer to taking action. A phrase such as “hire SEO agency London” suggests a stronger commercial goal. A useful service page makes more sense than a basic educational guide.
Navigational Intent
The person wants a particular website, company, or platform. Trying to target another brand’s navigational search usually has little value unless there is a clear reason.
Why the Search Results Matter
You don’t have to guess intent from the wording alone. Look at Google’s results. If the first page is full of guides, that’s a strong clue about the expected format. If service pages dominate, the search probably has stronger commercial intent. Use both the wording and the SERP.
How to Find Long-Tail Keywords
You don’t need a clever trick to find long-tail keywords. Start with real questions and specific problems.
Why Long-Tail Keywords Can Be Useful
Specific searches often reveal the user’s situation. Compare “keywords” with “how to find low competition keywords for a new website”. The second phrase tells you what the person needs and their level of experience. That makes creating useful content easier.
How to Find Them Naturally
You can find ideas through:
- Keyword Planner
- Search Console queries
- Google Trends related searches
- customer questions
- competitor pages
- sales calls
- support emails
- forums and community discussions
Google Trends also provides related searches for terms you explore, including top and rising related searches. Don’t collect every variation. Keep phrases that reveal a useful topic, question, or intent.
How to Carry Out Competitor Keyword Research
Competitor research is useful when it answers a question. “What relevant topics are other sites covering that we’re missing?” is a good question. “How can we copy everything they rank for?” isn’t.
Choose Real Search Competitors
Search your important keywords. See which sites keep appearing. Those are your organic search competitors for that topic.
Find Keywords They Rank For
SEO platforms can help identify competitor keywords and pages. Look for topics connected to your own expertise and audience. Don’t drift into unrelated subjects simply because another website gets traffic from them.
Look for Relevant Gaps
A gap becomes useful when three things line up. Your audience cares about it, it fits your business, and your site doesn’t already answer it properly. That’s a genuine keyword opportunity.
Do Not Copy Their Strategy Blindly
Your competitors can be wrong too. They may rank because of years of authority, strong links, brand recognition, or a completely different business model. Use competitor data for ideas, then make your own decision.
How to Use Google Search Console for Keyword Research
Search Console is especially useful because it shows data from your own website. That makes it different from general keyword tools.
Find Existing Queries
Open the Performance report and check the Queries tab. Google explains that queries shown there are the search terms that led to your site appearing in results. Look for phrases connected to your important pages.
Find High-Impression Opportunities
A query may have plenty of impressions but relatively few clicks. That doesn’t automatically mean something is wrong, but it deserves a look. Check:
- current position
- search intent
- title
- competing results
- page relevance
- whether the page fully answers the query
This gives you somewhere useful to investigate.
Find Pages Ranking for the Wrong Queries
Sometimes a page starts appearing for terms you expected another URL to target. Check which URLs Google shows for important queries. Search Console lets you filter by a query and then view the Pages tab to see which pages appeared. This is useful when checking possible keyword cannibalisation.
Compare Pages and Queries
Don’t judge results from one day. Compare useful periods and look for trends. This is particularly handy after major content changes.
How to Use Google Keyword Planner
Google Keyword Planner was built mainly for Google Ads, but some of its data can still support SEO research when used carefully.
Discover New Keywords
Start with terms connected to your products or services. Keyword Planner can also use a website to generate related ideas. Keep the targeting settings relevant to your market.
Review Search Volume
Look at average monthly searches to understand estimated demand. Remember that the data is rounded and depends on your selected settings. Don’t choose keywords on volume alone.
Understand Competition Data Correctly
This deserves repeating. The Competition column relates to advertisers competing for a keyword. It is not an organic keyword difficulty score. For organic SEO, inspect the actual results as well.
Use Location Settings Properly
If you serve London, look at relevant UK and local data. Worldwide demand can make a keyword look far more attractive than it really is for your business. Context matters.
How to Use Google Trends
Google Trends can add another layer to your research. It works best for comparisons and changing demand.
Compare Search Interest
You can compare several terms and see how their relative interest changes over time. Google currently allows comparisons of multiple search-term groups within Trends. This can help when two phrases mean roughly the same thing.
Check Seasonality
Some searches rise and fall throughout the year. Think boilers in winter, garden work in spring, or Christmas-related products near December. Trends can help you see those patterns.
Compare Locations
Interest may vary across regions. Google Trends lets you examine relative interest by location and subregion. That can be useful for local SEO planning.
Find Related Searches
The Related Searches section can uncover connected topics. Use those suggestions for ideas, not as an automatic content list. Every topic still needs a reason to exist on your site.
How to Perform SERP Analysis
This is where keyword research moves beyond tools. SERP analysis shows what you’re actually up against.
Look at the Type of Pages Ranking
Check whether Google favours:
- guides
- service pages
- product pages
- category pages
- videos
- local results
- comparison pages
Match the expected page type where it makes sense.
Check the Search Intent
Read several top results. What problem do they solve? Do they explain, compare, sell, or help someone take an action? That’s stronger evidence than relying on the keyword wording alone.
Study Topic Coverage
Look at the questions strong pages answer. You aren’t trying to copy headings. You’re trying to understand what someone researching the subject genuinely needs to know.
Look for Missing Information
This is where you can add value. Maybe existing results explain the basics but miss practical examples. Perhaps they use US advice for a UK audience. Maybe they are packed with jargon. A clear gap gives you something worthwhile to contribute.
Decide Whether Your Website Can Add Something Better
Ask whether your website has enough experience or expertise to contribute useful information. Google’s people-first guidance encourages original information, useful analysis, clear sourcing, and demonstrable knowledge rather than simple rewrites of existing results. See Google’s helpful content guidance. If you have nothing new or useful to add, reconsider the page.
How to Group Keywords Into Topic Clusters
Topic clusters help organise related content around a wider subject. They also make internal linking much easier.
Choose a Main Topic
Start with a broad area your business knows well. For Wixdek, SEO is one main topic. Supporting subjects could include:
- keyword research
- technical SEO
- content audits
- backlinks
- on-page SEO
- AEO
- GEO
Each subject can answer a different user need.
Group Related Search Intent
Put similar searches together. Don’t build separate articles simply because one phrase says “keyword research guide” and another says “guide to keyword research”. If they need the same answer, they can normally share one page.
Create Supporting Content
Supporting blogs can answer detailed informational searches while commercial pages target people looking for services. That separation helps keep intent clear.
Link Related Pages Together
Internal links should help the reader continue learning. For example, someone researching keywords may later need professional SEO services or want to learn how those keywords affect on-page optimisation. Keep the anchor text natural.
How to Choose Your Final Target Keywords
By now, your spreadsheet may contain hundreds of ideas. You don’t need all of them.
Relevance Comes First
Remove anything that doesn’t fit your audience or expertise. A large search number can’t make an irrelevant keyword useful.
Match Search Intent
Choose a page type that fits the search. Informational keyword? Consider a guide. Strong buying intent? A service or product page may fit better.
Balance Opportunity and Competition
A huge keyword with fierce competition may not be your best starting point. Smaller, more specific opportunities can sometimes build momentum first.
Consider Business Value
Think beyond traffic. Would the right visitor care about what your company does? Could the topic support a service, product, or useful customer journey?
Choose One Clear Page for Each Intent
Create a keyword map before adding new URLs. This helps you see where topics overlap. It can also stop five writers from accidentally creating five versions of the same article.
Keyword Research Example for a London Business
Imagine a London locksmith wants more organic enquiries. The owner begins with “locksmith” as a seed keyword.
Start With a Broad Service
The initial topics might include:
- locksmith
- emergency locksmith
- lock repair
- lock replacement
- lost keys
- burglary repair
These are starting points, not the final plan.
Expand the Keyword List
Research may uncover phrases such as:
- emergency locksmith London
- locksmith near me
- change door locks London
- locked out of house
- how much does a locksmith cost
- can a locksmith open any door
Now different intents begin to appear.
Separate Different Search Intents
“Emergency locksmith London” looks strongly commercial and local. “How much does a locksmith cost?” is more informational. “Locked out locksmith near me” suggests someone needs quick local help. Those searches should not all be forced onto one blog.
Map Keywords to Suitable Pages
The business could use its emergency locksmith service page for high-intent local searches. A separate pricing guide could answer informational cost questions. That creates a cleaner journey for both users and search engines.
Common Keyword Research Mistakes
Keyword research isn’t difficult because tools are complicated. Most problems come from poor decisions after the data arrives.
Chasing Search Volume Only
High volume looks lovely in a spreadsheet. It means very little if the search has no connection with your audience. Focus on useful demand.
Ignoring Search Intent
This is probably the fastest way to waste good content. Always check what the user expects before choosing the page.
Confusing PPC Competition With SEO Difficulty
Google Keyword Planner’s advertiser competition does not tell you how easy organic ranking will be. Use the right metric for the right job.
Targeting Unrelated Keywords
Don’t turn your website into a random collection of trending subjects. Google’s current guidance warns against producing content across many topics mainly because some of it might attract search traffic. Stay connected to your audience and expertise.
Creating Too Many Similar Pages
One phrase doesn’t always need one URL. When several keywords have the same intent, a stronger single page can often cover them naturally.
Ignoring Existing Rankings
Before writing something new, check whether another page already has visibility. Improving that page might make more sense than starting again.
Choosing Keywords Without Checking the SERP
A keyword score can’t fully explain the search landscape. Look at the real results. See who ranks, what type of content Google shows, and what those pages offer.
Stuffing Keywords Into Content
Once you’ve chosen keywords, don’t ram them into every heading. Google’s spam policies define keyword stuffing as unnaturally repeating words or phrases in an attempt to manipulate rankings. Read Google’s spam policies. Write naturally and use related language where it helps the reader.
Keyword Research Checklist
Before choosing a target keyword, check the following:
- Is the keyword relevant to your audience?
- Does it fit your business?
- Do you understand the search intent?
- Have you checked the actual search results?
- Is there meaningful search demand?
- Have you considered difficulty?
- Have you checked current rankings?
- Does another page already target the same intent?
- Can your content add genuine value?
- Is the keyword mapped to the right page?
- Have you considered long-tail variations?
- Does the topic fit a wider topic cluster?
- Can you measure performance afterwards?
If several answers are “no”, do a little more research before creating the page.
What Should You Do After Keyword Research?
Keyword research isn’t finished when you’ve exported a spreadsheet. The research needs to guide real work.
Create a Keyword Map
Assign your important keywords to pages. Include the main intent and supporting terms. This gives your website a clearer structure.
Improve Existing Pages
Not every keyword needs new content. Some opportunities should lead to an existing service page or article. Improving the right page can be far cleaner than publishing another overlapping URL.
Plan New Content
Create new content when there is a genuine gap. Start with topics that matter to your audience and fit your wider expertise.
Strengthen Internal Linking
Connect related pages where the next topic is useful. For example, keyword research often feeds directly into on-page SEO because titles, headings, content, and page intent need to reflect the chosen topic. Keyword research can also uncover technical problems that require a deeper technical SEO review.
Monitor Search Performance
After publishing or updating pages, use Search Console to monitor relevant queries, clicks, impressions, and trends. Don’t panic over daily movement. Look at meaningful patterns over time.
Frequently Asked Questions
What Is Keyword Research?
Keyword research is the process of finding and analysing words people use when searching online. It helps you understand demand, search intent, competition, and which topics deserve a place on your website.
How Do Beginners Do Keyword Research?
Start with broad seed keywords related to your business. Expand them using Keyword Planner, Search Console, Google Trends, customer questions, and competitor research. Then check intent, demand, search results, competition, and relevance before choosing target keywords.
What Are Seed Keywords?
Seed keywords are broad starting terms for your research. For an SEO company, seed terms might include SEO, link building, technical SEO, local SEO, and keyword research. They help keyword tools generate more detailed ideas.
What Is a Good Keyword Search Volume?
There isn’t one perfect number. A useful search volume depends on your market, location, business value, website strength, and search intent. A small highly relevant keyword can sometimes be more valuable than a broad phrase with thousands of searches.
What Is Keyword Difficulty?
Keyword difficulty is an estimate of how competitive an organic search term may be. Different SEO platforms calculate it differently, so use it as guidance rather than an absolute answer. Always check the actual search results too.
How Do I Find Low-Competition Keywords?
Start with specific problems and long-tail searches. Look for queries that match your expertise but have weaker, less complete, or less relevant results. Don’t rely on a single difficulty score.
What Are Long-Tail Keywords?
Long-tail keywords are more specific searches that often reveal more detail about what the user wants. For example, “SEO” is broad, while “how to do keyword research for a small business” is much more specific.
How Many Keywords Should One Page Target?
There is no useful fixed number for every page. Choose one clear main topic and naturally cover related terms that share the same intent. Don’t create awkward copy just to hit a keyword count.
Is Google Keyword Planner Free?
Keyword Planner sits inside Google Ads. Google currently requires users to complete their Google Ads account setup, including billing information, to access basic Keyword Planner features. You don’t need to rely on Keyword Planner alone, though. Search Console and Google Trends can add valuable information.
How Often Should Keyword Research Be Updated?
Review important keyword data when your market, services, website, or search performance changes. You should also revisit important topics before large content updates because search demand and user behaviour can change over time.
Final Thoughts on Keyword Research
Keyword research is really about understanding people before creating pages. Start with your business and audience, then build seed keywords around the problems you actually solve. Expand those ideas, check real search queries, study competitors, understand search intent, and review the search results before choosing anything. Don’t chase search volume for the sake of a big number. Don’t create a page for every tiny wording variation, and don’t stuff selected phrases into content afterwards.
A strong keyword plan gives each important search intent a clear home. That could mean improving an existing page, creating a useful informational guide, or connecting related pages into a stronger topic cluster.
If you later need wider support beyond keyword research, Wixdek’s SEO services cover the wider work around technical SEO, content, on-page optimisation, authority, and organic growth. For this guide, though, the main takeaway is simpler: find what your audience is really searching for, understand why they’re searching, and create the right page for that need.
