On-page SEO is the process of improving the content, structure and HTML elements of an individual web page so people and search engines can understand it more easily. It includes things you can control directly on your own website, such as the page content, title tag, headings, internal links, images, URL and search intent. The aim is not to stuff keywords into a page. The real aim is to make the page a strong answer for a particular search.
If somebody searches for “what is on-page SEO”, they should land on a page that explains what it is, why it matters, how it works and what needs to be optimised. That sounds obvious, but a lot of pages miss the mark. They may have the right keyword in the title but weak content underneath it. Or they may have excellent content but poor headings, confusing internal links or a title that does not explain what the page is about.
Good on-page SEO brings all of those pieces together.
What Does On-Page SEO Mean?
On-page SEO, sometimes called on-site SEO, covers the changes made directly to pages on your website to improve their relevance, usefulness and search visibility.
That can include improving:
- content
- search intent
- title tags
- meta descriptions
- headings
- URLs
- internal links
- anchor text
- images
- alt text
- structured data
- page experience
- crawlability and indexability
Some of these elements can affect how search engines understand a page. Others mainly improve the experience for the person visiting it. The strongest pages usually do both.
Why Is On-Page SEO Important?
A search engine needs to work out what your page is about before it can decide when that page might be useful. Visitors need to understand the page too. If somebody lands on a service page and cannot quickly tell:
- what the business offers
- who the service is for
- where it is available
- what the next step is
then a high ranking alone will not solve the problem. On-page SEO helps connect search visibility with a useful page experience. It can help a website become clearer, more relevant and easier to navigate. That is why it should not be treated as a checklist of keywords.
On-Page SEO Starts With Search Intent
Before changing the title tag, H1 or keyword placement, ask one question:
What does the person making this search actually want?
That is search intent. Imagine somebody searches:
what is on-page SEO
They probably want an explanation. Now compare that with:
on-page SEO agency London
That person may be looking for a provider. The topic is similar. The intent is different. The first search probably needs an educational article.
The second may need a commercial service page. If the page type is wrong, perfect keyword placement will not rescue it.
What Are the Main On-Page SEO Elements?
There are many on-page SEO factors, but they are easier to understand when grouped into a few main areas:
Content and intent
HTML and page signals
Website structure and usability
Let’s go through them properly.
1. Helpful Content
Content is the main part of most web pages. It needs to answer the searcher’s question or help them complete the task that brought them to the page. Google’s current guidance on creating helpful content says its systems are designed to prioritise information created primarily to benefit people rather than content made mainly to manipulate rankings. That means useful SEO content should not exist just because a keyword has search volume.
It should have a real purpose. For example, a page about boiler repair should help somebody understand:
- what problems the service covers
- what signs suggest repair may be needed
- which areas the company serves
- what the process involves
- how to get help
A page that only repeats “boiler repair London” ten times is not useful.
Content Should Answer the Main Question Early
Visitors should not have to scroll through five paragraphs of waffle before getting an answer. If the title asks:
What Is On-Page SEO?
the definition should appear near the beginning. You can then explain the topic in more detail. This works well for readers because they get the direct answer first. It also makes the purpose of the page clear.
Content Depth Should Match the Topic
There is no perfect word count for SEO. A simple question may need a short page. A complex topic may need a much longer one. The goal is not:
“Write 2,000 words because long content ranks better.”
The better question is:
“Have we answered the important questions a reader would reasonably have?”
For this topic, a useful article should cover more than a one-line definition. It should explain content, titles, headings, links, images, page structure, search intent and the difference between on-page and off-page SEO. That gives the reader a complete answer.
2. Keyword Placement
Keywords still help make the subject of a page clear. But keyword optimisation does not mean placing the exact same phrase everywhere. A primary keyword can appear naturally in important areas such as:
- the title tag
- the H1
- the introduction
- a relevant subheading
- the body content
- the URL where appropriate
The key word there is naturally. If the sentence sounds awkward because you forced a keyword into it, rewrite it.
How Many Keywords Should Be on a Page?
There is no fixed number.
- You do not need:
- one primary keyword
- five secondary keywords
- ten semantic keywords
- and a specific keyword density
for every page. A useful page may naturally cover many related search terms.
- For example, a page about on-page SEO may also discuss:
- title tags
- meta descriptions
- headings
- internal linking
- alt text
- search intent
- content quality
- structured data
Those ideas belong together. You do not need to create a separate thin page for every small variation.
Related Keywords Should Support the Topic
Related terms are useful when they help explain the subject. For this article, phrases such as content optimisation, SEO-friendly URLs, image SEO, internal links and search intent make sense because they are genuine parts of on-page SEO. They should not be added simply because an SEO tool calls them semantic keywords. Write for meaning first.
3. Title Tags
A title tag is the HTML title associated with a web page. It often influences the title shown for the page in search results, although Google can create or adjust the displayed title based on several sources. A strong SEO title should make the page topic clear.
- For example:
- Weak: Home
- Better: Emergency Locksmith Services in York | Business Name
The second title gives the user much more context.
How Do You Optimise a Title Tag?
- A useful title should normally:
- describe the page accurately
- include the main topic naturally
- make sense to a human reader
- avoid unnecessary repetition
- avoid exaggerated claims
You do not need to repeat the keyword three times. A title such as:
SEO Agency London | London SEO Agency | Best SEO London
looks forced. One clear, accurate title is better.
Should Every Page Have a Unique Title?
Yes, important pages should normally have their own descriptive titles. If twenty pages all use:
Home | Company Name
search engines and visitors get very little help understanding the difference between those pages. Unique titles make page purpose clearer.
4. Meta Descriptions
A meta description is a short piece of HTML that can describe what a page contains. It may be used as part of the search-result snippet, although Google can also generate snippets from the page content when that better matches the search. This means the meta description should be useful, but you should not treat it as something Google must display word for word.
- A good meta description can explain:
- what the page covers
- why it may be useful
- what the visitor can expect
How Do You Write a Good Meta Description?
Keep it specific to the page. Avoid generic descriptions such as:
Welcome to our website. We offer high-quality services. Contact us today.
That could belong to almost any business. A stronger version might be:
Learn what on-page SEO is, how titles, content, headings, internal links and images affect optimisation, and how to improve a web page step by step.
It actually describes the page.
Do Meta Descriptions Directly Improve Rankings?
Do not treat the meta description as a magic ranking field. Its practical value is helping explain the result to searchers and supporting a useful search appearance. That is different from saying:
“Add your keyword to the meta description and rankings will rise.”
SEO is not that simple.
5. H1, H2 and H3 Headings
Headings give content structure. The H1 normally introduces the main page topic. H2 headings divide the article into major sections. H3 headings can break those sections into smaller ideas.
For example:
What Is On-Page SEO?
What Are the Main On-Page SEO Elements?
Title Tags
Meta Descriptions
Internal Links
That structure is easier to scan than one huge block of text.
Does the H1 Need the Exact Keyword?
The H1 should make the page topic obvious. Using the main search phrase naturally often makes sense. But do not twist the heading into an awkward sentence just to force an exact match. Clarity comes first.
Can You Have More Than One H1?
Modern HTML can technically contain multiple H1 elements, but for normal SEO content a clear single main H1 is usually the easiest structure to manage. It gives the page one obvious top-level heading. Then use H2 and H3 headings underneath it logically.
Are Headings a Ranking Factor?
Headings can help organise content and make the page easier for readers and search engines to understand. That does not mean putting a keyword into every H2 will automatically improve rankings. Use headings because they make the content clearer.
6. SEO-Friendly URLs
A good URL should help users understand where they are going. Compare:
example.com/page?id=78432&type=4
with:
example.com/what-is-on-page-seo/
The second is much easier to understand.
- SEO-friendly URLs are normally:
- clear
- short enough to read
- descriptive
- stable
Avoid changing URLs simply because you think a tiny wording change will improve rankings. Changing an established URL can create extra work and may require a redirect.
Should Keywords Be Used in URLs?
If a relevant keyword fits naturally into a new URL, that can make the page easier to understand. But do not stuff URLs. This:
/seo/on-page-seo/on-page-seo-services-best-on-page-seo/
does not help anybody. Keep it simple.
7. Internal Linking
Internal links connect one page on your website with another page on the same site. They help visitors move between related information. They can also help search engines discover pages and understand relationships across the website. For example, an article about on-page SEO might naturally link to a deeper guide about keyword research when discussing how pages should be mapped to search intent.
A technical section could link to Wixdek’s technical SEO guide when a reader needs more detail about crawling and indexing. The internal link should help the reader continue their journey.
What Is Anchor Text?
Anchor text is the clickable text used for a link. For example:
learn more
is anchor text. So is:
technical SEO guide
The second usually gives more context. Anchor text should describe the linked destination naturally. Avoid forcing the same exact-match anchor text into dozens of pages.
How Many Internal Links Should a Page Have?
There is no magic number. A 500-word article may need only a few. A large guide may naturally need more. Add an internal link when it helps the reader understand the subject or reach a relevant next page.
Do not add 50 links just to hit an SEO target.
Internal Links Should Not Be Dumped at the Bottom
Links usually work best when they appear inside relevant sections. For example, if this article explains keyword placement, that is a natural place to point readers towards a deeper keyword-research resource. Context matters.
8. Image SEO
Images can make a page easier to understand. But they should also be handled properly.
- Image SEO can include:
- descriptive file names
- sensible compression
- suitable dimensions
- relevant surrounding content
- alt text where appropriate
The goal is not to create an alt-text keyword list. The goal is to make images useful and accessible.
What Is Alt Text?
Alt text describes an image for situations where the image cannot be seen or loaded and can help users who rely on assistive technology. Good alt text should describe the useful content of the image. For example, imagine an article contains a screenshot of Google Search Console showing a rise in organic clicks. A useful alt description might be:
Google Search Console performance chart showing organic clicks increasing over three months
That is more helpful than:
SEO Google rankings SEO traffic best SEO
Does Alt Text Help SEO?
Alt text can help search engines understand images, but that is not an excuse for stuffing keywords into every image description. Use alt text primarily to describe the image properly. Decorative images may not need descriptive alt text at all.
Image Size Matters Too
A huge image file can slow a page down. Compress images without making them look poor. Use modern formats when suitable and serve dimensions that match how the image is displayed. Image optimisation supports the wider page experience.
9. Page Speed and User Experience
A page should not be painful to use. Slow loading, shifting layouts, intrusive pop-ups and poor mobile design can frustrate visitors. Google’s current page-experience guidance says site owners should think about the overall experience rather than focusing on one isolated signal. It highlights areas such as Core Web Vitals, mobile display, secure delivery and avoiding intrusive experiences. That is an important distinction.
Do not chase one perfect PageSpeed score while ignoring whether the page is actually useful.
Does Page Speed Affect On-Page SEO?
Speed can be part of the wider page experience and technical quality of the site. A slow page can also hurt conversions. Imagine an emergency-service customer trying to load your page on a mobile connection. If the page feels stuck, they may simply return to Google and choose another business.
That is a business problem as well as a web-performance problem.
Mobile-Friendly Pages Matter
Many visitors search on phones.
- Your page should therefore be easy to:
- read
- scroll
- navigate
- tap
- submit forms on
A page designed beautifully on a 27-inch desktop monitor can still be awful on a phone. Always check both.
10. Crawlability and Indexability
A perfectly written page cannot gain normal search visibility if Google cannot access or index it appropriately. Crawlability refers to whether search-engine crawlers can access the page. Indexability refers to whether the page is eligible to be added to the search engine’s index.
- Problems may come from:
- robots.txt rules
- noindex directives
- broken internal links
- incorrect canonical tags
- server errors
- redirect problems
This area overlaps with technical SEO. On-page work and technical SEO need to support each other.
Why Indexability Should Be Checked Before Rewriting Content
Suppose a page gets no organic traffic. You spend three days rewriting it. But the page has a noindex directive. The content was not the main problem.
That is why SEO work should begin with diagnosis rather than assumptions.
11. Duplicate and Overlapping Content
Duplicate content does not mean you need to panic whenever two pages contain a similar sentence. The more common practical problem is creating several pages that do almost the same job. Imagine a site publishes:
What Is On-Page SEO?
On-Page SEO Explained
What Is On-Site SEO?
Complete Guide to On-Page SEO
If all four pages answer the same search intent, they may create unnecessary overlap. One strong page may serve the user better.
Keyword Cannibalisation and On-Page SEO
Cannibalisation can happen when several pages compete for the same or very similar intent. The fix is not always deleting pages.
- Sometimes you may:
- merge them
- differentiate their purpose
- improve internal linking
- change the target intent
- use a stronger canonical strategy where technically appropriate
The right action depends on why the pages exist.
12. Structured Data and Schema Markup
Structured data is machine-readable information that can help search engines understand particular types of page content.
- Examples can include:
- Article
- Product
- LocalBusiness
- Breadcrumb
- Organization
- Event
Not every page needs every type. Use markup that accurately represents the visible content. Google’s current structured-data documentation explains that structured data can provide specific information about a page and can make eligible content available for richer search-result features. Structured data should not be used to claim things that are not visible on the page.
Does Schema Guarantee Better Rankings?
No. Schema is not a magic ranking switch. Its purpose is to describe eligible page information in a structured format. It may help search engines understand the page and, for supported types, make the page eligible for certain search features.
Eligibility does not guarantee that a rich result will appear.
13. E-E-A-T and Content Trust
E-E-A-T stands for:
Experience
Expertise
Authoritativeness
Trustworthiness
It is useful as a way to think about content quality. But do not turn it into a box-ticking exercise. Adding:
Written by Dr Expert SEO, 25 years experience
does not help if the person does not exist. Real trust comes from real evidence.
- Depending on the page, that may include:
- a genuine author
- accurate business details
- first-hand examples
- case studies
- sources
- clear limitations
- transparent claims
- real reviews
- real credentials where relevant
Do not invent any of these for SEO.
On-Page SEO and E-E-A-T Work Together
Imagine two pages explaining a specialist subject. The first is vague and anonymous. The second identifies the writer, explains where the information came from, provides examples and clearly separates fact from opinion. The second may be more useful to the reader.
That is the practical value of stronger trust signals.
14. Search Intent and Content Format
Keyword research tells you what people search. On-page SEO helps make sure the page actually serves that search. The format matters. For example:
what is on-page SEO\ Best fit: informational guide. on-page SEO checklist\ Best fit: practical checklist.
on-page SEO agency London\ Best fit: commercial service page. Semrush vs Ahrefs\ Best fit: comparison.
Do not force one page format onto every keyword.
15. Content Freshness
Some pages need regular updates. Others do not. A guide about a changing software tool may need frequent revision. A basic definition may remain accurate for much longer.
Do not change the publication date every month just to make the page look fresh. Update a page when there is something meaningful to improve.
16. On-Page SEO vs Off-Page SEO
On-page SEO focuses mainly on changes made on your own website.
- That includes:
- content
- titles
- headings
- internal links
- images
- URLs
- page structure
Off-page SEO focuses on signals and activity outside your website.
- That can include:
- backlinks
- digital PR
- brand mentions
- reputation
The two areas support each other. You can have brilliant on-page content but struggle in a competitive market if the website has little authority. You can also build lots of backlinks and still struggle if the actual page is poor. Strong SEO usually needs more than one area working together.
On-Page SEO vs Technical SEO
There is overlap between them. On-page SEO mainly focuses on individual page content and page-level optimisation. Technical SEO focuses more on the site’s underlying ability to be crawled, rendered, indexed and used efficiently.
- Technical SEO may involve:
- site architecture
- robots.txt
- XML sitemaps
- canonicalisation
- redirects
- JavaScript rendering
- Core Web Vitals
- server issues
Our technical SEO guide explains these areas in more detail. Neither replaces the other.
A Real On-Page SEO Example
Imagine a structural engineering company has a page called:
Services
The page briefly says:
We provide professional engineering services. Contact us for more information.
That page gives very little context. Now imagine the company creates a specific page about:
Structural Engineer for House Extensions
- The improved page explains:
- what the service covers
- when calculations may be required
- what drawings are needed
- how Building Control fits into the process
- what information the engineer needs
- what happens next
It uses a clear title, descriptive H1, useful H2 sections, relevant internal links and a straightforward URL. That page has a much clearer purpose. That is on-page SEO in practice.
How to Do On-Page SEO Step by Step
A good on-page optimisation process should start with purpose rather than plugins.
Step 1: Decide What the Page Is For
Identify the main search intent and business goal. Ask: Who is this page for? What do they want?
What action should they take after reading?
Step 2: Review the Search Results
Look at what Google currently shows for the topic.
- Do the results mainly contain:
- guides
- service pages
- products
- comparisons
- local businesses
- videos
That gives you clues about the intent. Do not copy competitors. Study what the search result is telling you about the user.
Step 3: Choose the Main Topic
Pick one clear primary intent. Then collect supporting questions and related concepts. Do not try to make one page rank for several unrelated subjects.
Step 4: Write for the Reader First
Answer the important question early. Then build depth. Use examples where they help. Remove fluff that does not answer the query.
Step 5: Improve the Title and H1
Make sure both describe the page accurately. They can be similar without needing to be identical.
Step 6: Build a Logical Heading Structure
Use H2s for main sections and H3s for related subtopics. Do not use headings simply to insert extra keywords.
Step 7: Improve Internal Links
Link to useful related pages. Also check whether relevant older pages should link into the new page. Internal linking works both ways.
Step 8: Optimise Images
Compress oversized files, use useful filenames and add accurate alt text where appropriate.
Step 9: Check the URL
Use a simple, descriptive URL where possible. Avoid changing established URLs without a good reason.
Step 10: Check Technical Access
Make sure the page can be crawled and indexed. Review canonical tags, redirects and noindex directives if anything looks wrong.
Step 11: Review Mobile Experience
Read the page on a real phone. Check whether buttons, forms, text and navigation actually work.
Step 12: Measure the Result
Use Search Console and analytics to see what happens after publishing or updating the page.
- Look at:
- impressions
- clicks
- queries
- organic sessions
- conversions
Do not judge the page from ranking alone.
What Makes a Good On-Page SEO Checklist?
A useful checklist should help you answer questions, not simply tick boxes. Before publishing, check: Does the page satisfy one clear search intent? Does the title explain the page accurately?
Is there one clear main H1? Does the opening answer the main question? Are the H2 and H3 headings logical? Is the content genuinely useful?
Are internal links helpful? Is the URL clear? Are important images optimised? Does the page work well on mobile?
Can search engines crawl and index it? Is any structured data accurate? Is there an obvious next step for the reader? If the answer is yes to most of those, you have a much stronger page.
Common On-Page SEO Mistakes
Keyword Stuffing
Repeating an exact keyword again and again makes content awkward. Use natural language.
Writing for Search Engines Before People
A page can include every keyword and still fail because it does not solve the reader’s problem.
Ignoring Search Intent
Creating a blog when the searcher clearly wants a service page can make ranking difficult.
Weak Titles
Generic titles do little to explain the page.
Poor Heading Structure
Huge blocks of text make content difficult to scan.
No Internal Links
Isolated pages can be harder for users and search engines to discover.
Over-Optimised Anchor Text
The same exact-match anchor used repeatedly can look unnatural.
Huge Images
Large uncompressed images can slow the page down.
Ignoring Mobile Users
A page that works only on desktop is not finished.
Adding Schema That Does Not Match the Page
Structured data should represent the content users can actually see.
Publishing Several Pages for the Same Intent
This can create overlap instead of increasing visibility.
Does On-Page SEO Guarantee Higher Rankings?
No. On-page SEO improves the page’s ability to compete. It does not guarantee position one.
- Search results depend on many factors, including:
- competition
- relevance
- website authority
- technical quality
- content usefulness
- location
- search context
- other signals
A well-optimised page can still face stronger competitors. That is why SEO should be measured over time.
How Long Does On-Page SEO Take to Work?
There is no fixed timeline. Some changes may be processed relatively quickly once a page is recrawled. Other improvements may take much longer to affect visibility.
- It depends on:
- the page
- the website
- competition
- how large the change was
- how often search engines crawl the site
- whether other SEO issues remain
Do not expect an H1 change on Monday to guarantee a ranking jump on Tuesday.
How Do You Measure On-Page SEO?
Look beyond rankings.
- Useful metrics may include:
- organic impressions
- organic clicks
- search queries
- CTR
- engagement
- form submissions
- calls
- sales
A page that moves from position 10 to position 5 but produces no useful business may still need work. A lower-volume page that creates qualified enquiries may be much more valuable.
When Should You Update a Page?
- Review a page when:
- its information becomes outdated
- search intent changes
- rankings fall significantly
- Search Console shows new opportunities
- the service changes
- the page is getting impressions but poor clicks
- traffic is strong but conversions are weak
Do not rewrite pages just because an SEO tool gives them a score of 78 instead of 100. Use evidence.
How Wixdek Approaches On-Page SEO
At Wixdek, we do not treat on-page optimisation as a game of adding keywords until a plugin turns green. We start with the purpose of the page. What is the person searching for? What should this page answer?
What information is missing? Does another page already serve the same intent? How should this page connect with the rest of the site? Then we look at content, titles, headings, internal links, images, URLs and technical access.
Our SEO services in London combine on-page optimisation with keyword research, technical SEO, content strategy and performance measurement. The goal is not to make a page look optimised. It is to make it genuinely useful and easier to discover.
So, What Is On-Page SEO?
On-page SEO is the process of improving the parts of a web page you can control. That includes the content people read, the title they may see in search, the headings that organise the page, the internal links that guide them, the images they view and the technical signals that help search engines understand the page. Good on-page SEO is not about ticking every plugin box. It comes down to something much simpler:
Understand the search. Build the right page. Make it useful. Make it clear. Make sure search engines can access it.
Everything else supports that goal.
Need Help Improving Your On-Page SEO?
If your pages are indexed but not getting the visibility, traffic or enquiries you expected, adding more keywords may not solve the problem. The issue could be search intent, weak content, poor internal linking, page structure, technical access or several things working against each other. Wixdek can review your existing pages, rankings, keyword targeting, content, internal links and technical signals to identify where the biggest improvements are. Explore our SEO services in London or request an SEO review to see which pages should be improved first.
Frequently Asked Questions
What is on-page SEO?
On-page SEO is the process of improving individual web pages so they are easier for users and search engines to understand. It includes content, title tags, headings, internal links, URLs, images and other page-level elements.
What is on-page optimisation?
On-page optimisation means improving the content and elements within a page to make it clearer, more useful and better aligned with relevant searches.
Why is on-page SEO important?
It helps search engines understand the purpose of a page and helps visitors find the information they expected after clicking a search result.
How do you do on-page SEO?
Start with search intent, create useful content, improve the title and headings, build internal links, optimise images and URLs, check mobile usability and make sure the page can be crawled and indexed.
What are the most important on-page SEO elements?
Important areas include search intent, content quality, title tags, headings, URLs, internal links, images, usability, crawlability and indexability.
What is an SEO title?
An SEO title usually refers to the title tag used to describe a page. It can influence how the page title appears in search results.
How do you optimise title tags?
Write a clear and accurate title that describes the page, uses the main topic naturally and avoids keyword stuffing or misleading claims.
What is a meta description?
A meta description is HTML that provides a short description of a page. Search engines may use it when creating the snippet shown in search results, although they can also generate a snippet from page content.
How do you write a meta description?
Describe the page clearly, explain what the reader can expect and keep it specific to that particular page.
Does a meta description improve rankings?
Do not treat it as a direct ranking shortcut. Its main practical value is helping describe the page in search results where Google chooses to use it.
Are H1 tags important for SEO?
A clear H1 helps identify the main subject of the page and gives users an obvious top-level heading.
Are H2 and H3 headings important?
They help organise longer pages and make content easier to scan and understand.
Can I use more than one H1?
HTML allows flexible heading structures, but using one clear main H1 is usually the simplest approach for ordinary web pages.
How many keywords should be on a page?
There is no fixed number. Focus on one clear search intent and cover related concepts naturally instead of aiming for a keyword count.
What is keyword placement?
Keyword placement means using the main topic naturally in useful parts of a page such as the title, H1, opening content, headings and body copy where appropriate.
Does alt text help SEO?
Alt text helps describe images and can help search engines understand image content, but it should be written accurately rather than stuffed with keywords.
What is image SEO?
Image SEO involves making images useful, descriptive and efficient through appropriate filenames, compression, dimensions and alt text where needed.
What is internal linking?
Internal linking means linking between pages on the same website. It helps users discover related information and helps search engines understand relationships between pages.
What is anchor text?
Anchor text is the clickable text used for a hyperlink.
How many internal links should a page have?
There is no fixed number. Add internal links when they genuinely help readers reach useful related content.
What is an SEO-friendly URL?
An SEO-friendly URL is clear, descriptive and easy for people to understand, such as /what-is-on-page-seo/.
Does page speed matter for SEO?
Page speed forms part of the wider page experience. It also matters because slow pages can frustrate users and reduce conversions.
Does a website need to be mobile friendly?
Yes. Visitors should be able to read content, navigate pages and complete important actions comfortably on mobile devices.
What is structured data?
Structured data is machine-readable markup that describes specific information on a page and may make eligible content available for enhanced search features.
Does schema markup improve rankings?
Schema does not guarantee a ranking increase. It helps search engines understand supported information and may make pages eligible for certain search features.
What is crawlability?
Crawlability describes whether a search-engine crawler can access a page.
What is indexability?
Indexability describes whether a page is eligible to be stored in a search engine’s index.
What is duplicate content?
Duplicate or highly similar content occurs when substantially the same information appears across more than one URL. The practical concern is often whether several pages serve the same purpose unnecessarily.
What is E-E-A-T?
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. It is a useful framework for thinking about the credibility and usefulness of content.
What is the difference between on-page and off-page SEO?
On-page SEO focuses on elements within your own website. Off-page SEO focuses mainly on external signals such as links, mentions and wider reputation.
What is the difference between on-page and technical SEO?
On-page SEO focuses mainly on individual page content and page-level elements. Technical SEO focuses more on how the wider website can be crawled, rendered, indexed and used.
Can on-page SEO alone rank a website?
It can make pages much stronger, but competitive SEO normally involves a combination of useful content, technical quality, authority and other signals.
How often should on-page SEO be reviewed?
Review important pages when content becomes outdated, search performance changes, new opportunities appear or the page no longer serves its intended audience well.
