Ranking on page three gives a website some visibility, but it rarely creates enough enquiries for a service business.
That was the challenge in Wixdek’s published London cleaning campaign. The business had weak local search signals, missing service pages and poor keyword targeting. It also generated relatively few calls and bookings.
This SEO Case Study reviews the reported four-month campaign, the work completed, the results published by Wixdek and the limits of the available evidence.
SEO Case Study: Campaign Snapshot
Wixdek reports the following before-and-after results:
| Metric | Before | After four months |
| Monthly website traffic | 320 | 1,850 |
| Monthly phone enquiries | 12 | 67 |
| Monthly cleaning bookings | 6 | 31 |
| Reported keyword visibility | Page 3 | Top 5 |
Source: Wixdek’s published cleaning company SEO case summary.
These are Wixdek’s published figures. The underlying analytics, call records and booking data are not public.
The same figures also appear on Wixdek’s locksmith SEO page, so the outcomes should be treated as reported campaign results rather than independently verified client data.
About the London Cleaning Company
The campaign concerned a cleaning business operating in London.
Wixdek’s public summary does not identify the client by trading name, but it describes a business that needed stronger search visibility and more customer enquiries.
Before the campaign, Wixdek reported:
- 320 monthly website visits;
- 12 monthly phone enquiries;
- 6 monthly bookings.
The problem was not simply low traffic. The website also needed clearer service targeting and stronger local relevance.
A customer looking for commercial cleaning has different needs from someone searching for end-of-tenancy cleaning.
Those differences should influence keyword targeting, landing pages and calls to action.
SEO Case Study: The Starting Problems
Wixdek’s published review identifies three main weaknesses.
| Problem | Why It Mattered |
| Weak local SEO signals | The business needed clearer local relevance |
| Missing service pages | Some commercial searches had no dedicated landing page |
| Poor keyword targeting | Existing pages did not align closely enough with search intent |
Together, these issues created a gap between the services the company offered and the searches it wanted to attract.
Weak Local Search Signals
Cleaning is location-sensitive.
Customers need to know whether the company serves their area.
The public summary identifies local SEO as a weakness, although it does not specify the affected London boroughs.
Missing Service Landing Pages
A single generic cleaning page may not serve every commercial search.
Dedicated pages can explain specific services, customer needs and enquiry options more clearly.
They should still provide distinct value rather than repeat the same content with different keywords.
Poor Keyword Targeting
Different searches reflect different intent.
Someone comparing cleaning costs may still be researching.
Someone searching for a commercial cleaning quote may be ready to hire.
The website needed pages that matched those different needs.
What Wixdek Found
The initial review suggested that the business needed more than title-tag changes.
Important services needed clearer landing pages, better keyword targeting and stronger local signals.
Technical improvements were also included in the reported campaign.
The public summary does not provide the full audit, affected URLs or individual technical errors, so those details should not be assumed.
SEO Case Study: The Strategy
Wixdek reports five main activities during the four-month campaign.
| SEO Activity | Purpose |
| Cleaning keyword research | Find relevant customer searches |
| Dedicated service landing pages | Improve service-specific targeting |
| Google Business optimisation | Strengthen local business information |
| Technical SEO improvements | Address technical issues |
| Local citation building | Improve local business consistency |
These activities addressed different parts of the search journey.
Keyword research informed targeting.
Service pages created better destinations for commercial searches.
Technical work supported the website foundation.
Google Business optimisation and citations strengthened local relevance.
The published evidence does not isolate the impact of each activity, so no single change should receive all the credit.
How the Campaign Was Implemented
The source identifies the work completed but does not provide a dated week-by-week implementation log.
The stages below show how the reported activities fit into a practical process.
Stage 1: Review Existing Search Performance
The campaign began with a review of the website and its search visibility.
This identified weaknesses around local SEO, service pages and keyword targeting.
Stage 2: Research Relevant Cleaning Keywords
Keyword research focused on searches connected to the company’s real services.
A useful keyword plan separates informational searches from commercial searches that are more likely to produce enquiries.
Stage 3: Create Dedicated Service Pages
Wixdek reports creating dedicated landing pages for important services.
These pages gave relevant searches clearer destinations.
The public case does not list the actual URLs created, so examples such as office cleaning or end-of-tenancy cleaning should not be presented as confirmed client pages.
Stage 4: Improve Technical SEO
Technical SEO improvements were included in the campaign.
The public summary does not list each fix or provide technical before-and-after reports, so the effect of individual corrections cannot be measured from the published evidence.
Stage 5: Strengthen Local SEO
Google Business optimisation and local citation building were also part of the work.
These activities supported location-based visibility alongside the website changes.
SEO Case Study Results After Four Months
Wixdek reports improvement across four main measures.
Website Traffic
Monthly website traffic reportedly increased from 320 to 1,850 visits.
The source does not confirm that all of this traffic came from organic search.
It is therefore more accurate to describe it as reported website traffic.
Phone Enquiries
Monthly phone enquiries reportedly increased from 12 to 67.
That suggests stronger commercial activity, but the public data does not show whether every enquiry was qualified or attributed to organic search.
Cleaning Bookings
Monthly bookings reportedly increased from 6 to 31.
Bookings provide a stronger business measure than traffic alone, but the source does not publish revenue or booking values.
Financial return therefore cannot be calculated from the available data.
Keyword Visibility
Wixdek reports that visibility improved from Page 3 to Top 5.
The source does not identify the individual keywords, the number tracked or the full ranking history.
The claim should therefore remain attributed to Wixdek’s published campaign summary.
Why Service Pages and Local SEO Mattered
The strategy focused on two connected needs:
service relevance and local visibility
A customer searching for office cleaning may want information about property types, frequency and quotation options.
Someone searching for end-of-tenancy cleaning may need different service details and booking information.
Dedicated pages can answer those needs more clearly than one generic page.
Local SEO adds another layer by showing where the business genuinely operates.
Google’s people-first content guidance supports creating content that genuinely meets user needs rather than publishing pages mainly to influence rankings.
The wider lesson from this SEO Case Study is that better targeting should make the website more useful, not simply increase its page count.
What the Results Prove — and What They Do Not
A useful SEO Case Study should separate reported outcomes from verified evidence.
What the Published Data Shows
According to Wixdek’s cleaning-industry page, the four-month campaign was followed by:
- higher website traffic;
- more phone enquiries;
- more bookings;
- stronger reported keyword visibility.
Those are the outcomes Wixdek has publicly claimed.
What Remains Unverified
The public information does not include:
- Google Analytics exports;
- Search Console exports;
- keyword-level ranking records;
- organic attribution for enquiries;
- call-tracking records;
- booking revenue;
- campaign costs;
- a dated implementation history.
There is also a source inconsistency.
Wixdek’s locksmith SEO page reports the same starting and ending figures for another industry.
That does not prove the figures are wrong, but it does mean they should be verified before being presented as independently evidenced client results.
Why One Change Cannot Receive All the Credit
Several workstreams were completed during the campaign.
The available data cannot show how much growth came from service pages, technical changes, Google Business optimisation or citations individually.
Google explains the difference between search-performance data and website activity in its Search Console and Analytics guidance.
A stronger evidence set would combine Search Console data, Analytics channel data, enquiry tracking and booking records.
SEO Case Study Lessons for UK Service Businesses
This campaign highlights several practical lessons.
Start With the Actual Problem
A website stuck on page three does not automatically need more blog posts or backlinks.
First check:
- whether important services have suitable landing pages;
- whether search intent is matched correctly;
- whether technical issues exist;
- whether local relevance is clear;
- whether enquiries are tracked properly.
Our SEO audit checklist for UK service businesses can help organise those checks.
Match Pages to Customer Needs
Service pages should explain:
- what the service is;
- who it is for;
- where it is available;
- how the customer can enquire.
Keyword research should support those decisions rather than drive unnecessary page creation.
Measure Commercial Outcomes
Rankings and traffic matter, but service businesses should also measure:
- phone enquiries;
- quote requests;
- bookings;
- qualified leads;
- revenue where available.
Where possible, separate organic enquiries from paid and referral channels.
Match Claims to Evidence
A strong SEO Case Study should clearly state:
- where the figures came from;
- the measurement period;
- what was changed;
- what remains uncertain.
That makes the case more useful and credible.
What Happens After the First Four Months?
The published cleaning campaign covers a four-month period.
It does not provide a confirmed next-stage plan.
The next review should examine:
- which pages gained relevant visibility;
- which queries produced useful traffic;
- which enquiries became bookings;
- which service pages still underperformed.
Search Console can help identify changes in queries, clicks and landing-page visibility.
Analytics and lead tracking can then help connect traffic with customer actions.
Future work should follow measured problems rather than simply repeat the first four months.
How Long Did the SEO Case Study Take?
Wixdek’s published comparison covers four months.
That is the measurement period for this campaign, not a standard SEO timeline.
Results vary depending on:
- starting website condition;
- competition;
- technical health;
- content quality;
- local relevance;
- search demand.
Higher rankings, traffic and enquiries are never guaranteed.
See How Other SEO Campaigns Compare
This SEO Case Study focuses on a London cleaning business and its reported changes in traffic, calls and bookings.
For a campaign with a stronger geographical focus, read our Local SEO case study.
If you are deciding whether SEO investment makes commercial sense, our guide to how much SEO costs in London explains the factors that influence pricing.
Each resource answers a different question about planning and measuring SEO.
See What SEO Could Improve on Your Website
Every website starts from a different position.
One business may have strong service pages but weak technical SEO.
Another may need better local visibility or more reliable enquiry tracking.
The first step is identifying which problems matter most.
Wixdek’s SEO services in London and SEO services for industries cover technical SEO, content, local search and conversion-focused improvements.
Request an SEO Opportunity Review to discuss your website’s current performance and priorities.
Frequently Asked Questions
What Is an SEO Case Study?
An SEO Case Study explains the starting problem, work completed, measurement period and reported results of an SEO campaign.
Can SEO Move a Website From Page Three to Page One?
It can, but results are not guaranteed.
Wixdek reports Page 3 to Top 5 visibility in this campaign, although the keyword-level records are not public.
How Long Did This SEO Case Study Run?
This SEO Case Study covers a four-month campaign period.
How Much Did Website Traffic Increase?
Reported monthly website traffic increased from 320 to 1,850 visits.
The public source does not confirm that all visits were organic.
How Many Enquiries Did the Business Receive?
Wixdek reports monthly phone enquiries increasing from 12 to 67.
The source does not classify every call as a qualified lead.
Did the Campaign Generate Cleaning Bookings?
Wixdek reports monthly bookings increasing from six to 31.
The underlying booking records are not publicly available.
What SEO Work Was Completed?
The reported work included:
- keyword research;
- dedicated service pages;
- technical SEO;
- Google Business optimisation;
- local citation building.
Did One SEO Change Cause the Results?
No conclusion like that can be supported from the available data.
Several activities were completed, and their individual effects were not measured publicly.
Are These SEO Case Study Results Guaranteed?
No.
One SEO Case Study cannot predict another business’s rankings, traffic, enquiries or bookings.
What Should I Check Before Starting SEO?
Review service pages, technical health, tracking, search intent and local visibility before deciding which work should come first.
