What Is Link building, and what types of link building?

Link building is more than just a buzzword that digital marketers throw around. It’s a critical component of SEO (Search Engine Optimisation) and plays a pivotal role in enhancing a website’s visibility. Link building is a core element of SEO, where you get other websites to link back to your website. These links are aptly named ‘backlinks’. Think of each link as a vote of confidence in your website’s quality and relevance. Understanding Backlinks and its various types is crucial for anyone looking to make their mark online. Let’s dive in!

What is Link Building?

Link building, at its core, is acquiring hyperlinks from other websites to your own. These hyperlinks, commonly known as «links,» are a navigation tool that allows users to jump from one web page to another.

The Importance of Link Building

  1. Boosting Search Engine Rankings: Search engines, including the mighty Google, use links to discover new web pages and to determine how well a page should rank in its results.
  2. Building Relationships: Link building often involves outreach to related websites and blogs. This outreach can lead to long-term valuable relationships that transcend the online realm.
  3. Driving Referral Traffic: A good link from a frequently visited website can increase traffic. More than SEO, it’s about getting the right kind of visibility.

The Google Stamp of Approval

The search engine giant Google uses links as a significant ranking factor. Its algorithm interprets a link from site A to site B as a vote by site A for site B. However, Google also assesses the quality and relevance of these votes. Hence, positive link-building strategies become crucial for enhancing SEO rankings.

The Different Types of Link Building

As the digital realm has evolved, so has the art and science of backlinking. Today, businesses can employ various types of link building strategies.

Natural Editorial Links

These are the golden links. They come without any specific action from the page owner. For example, if a blogger feels your site has valuable content and links, that’s an editorial link. 

How To Acquire Them?

  1. Quality Content: Consistently produce valuable and engaging content.
  2. Public Relations: Making noteworthy contributions or announcements can get you in the news.

Key Points:

Manual Outreach Link Building

Here, SEOs reach out to bloggers and site owners to get links. This can be done through guest blogging or by offering reasons linking would benefit both parties.

  1. Guest Blogging: Write a post for another website in your niche.
  2. Influencer Collaboration: Team up with a notable name in your sector.

Key Points:

Self-created, Non-editorial Links

These are created by practices like adding a backlink in an online directory, forum, blog comment signature, or a press release with optimised anchor text. While some of these can offer value, natural links are more valuable.

Key Points:

Internal Links

These links go from one page on a domain to another page on the same domain. They’re often used in website navigation and can help spread link juice (ranking power) around websites.

They're Beneficial For:

  1. Guiding Visitors: Help them navigate and find relevant content.
  2. Spreading Link Equity: Distributes «authority» among pages.

Key Points:

White Hat vs. Black Hat Link Building

Understanding the ethical practices in backlinking is crucial.

  1. White Hat: It involves using techniques and strategies that target a human audience instead of search engines. Adhering to search engine guidelines ensures longevity and authenticity.
  2. Black Hat: Involves tactics that deceive search engines to gain better rankings. While they might offer quick gains, they come with significant risks, including getting penalised.

The Future of Link Building: Beyond the Basics

As digital landscapes evolve, so does the approach to link building. The strategies that were effective yesterday might guarantee different success tomorrow. So, let’s gaze into the future and predict where link building is headed.

The Rise of Voice Search

With devices like Amazon Echo and Google Home becoming commonplace, voice search is booming. This means that the future backlinks may not be seen but heard.

Key Points:

Quality Over Quantity

While this has always been a golden rule, it will become even more essential. Search engines are getting more competent at determining the value of a link. So, a few high-quality links from authoritative sites will matter more than numerous low-quality links.

Key Points:

Personalisation and User Experience

The more personalised your content is, the more engagement it’ll generate. Search engines will soon prioritise links on sites that offer a customised user experience.

Key Points:

Link Building With Multimedia

Content is not just about text anymore. Videos, infographics, podcasts, and other multimedia forms are becoming significant players in content marketing.

Key Points:

Best Practices for Future-Proof Link Building

While no one can predict the future, some practices remain relevant in link building.

Leverage Tools & Resources

Several online tools, such as Ahrefs, Moz’s Link Explorer, and SEMrush, can provide insights into your link profile and help identify potential link-building opportunities.

Authentic Relationships Matter

Always prioritise genuine relationships over transactional ones. Collaborate with influencers, bloggers, and industry leaders for mutual growth.

Diversify Your Link-Building Strategy

Never put all your eggs in one basket. Experiment with different types of link-building to determine what works best for your niche and audience.

Stay Updated!

The digital world is changing rapidly. Regularly update your knowledge, attend webinars and workshops, and stay active in the SEO community and Google Updates to stay ahead of the curve.


Quality, not quantity, matters in relationship building. This craft requires patience, dedication, and ingenuity. Knowing the different sorts of link building and their importance, you can create a plan that boosts your website’s exposure and builds valuable digital partnerships. Wixdek’s Link building Services London are top-notch. Our skills and dedication to high-quality links can boost your SEO. With Wixdek, you’re building a partnership that guarantees your brand is recognised and remembered online. In today’s ever-changing digital environment, remember that it’s about being remembered, not simply seen. With the correct link-building tactics, you can leave an unforgettable impression!

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