What Is Anchor Text?

In the ever-evolving world of search engine optimisation (SEO), understanding the nuances of anchor text is crucial for enhancing your website’s visibility and ranking. This comprehensive guide delves into the intricacies of anchor text, offering insights into its definition, types, and best practices for practical use in your SEO strategy.

Maximise SEO with Effective Anchors!

It plays a vital role in SEO, serving as the visible and clickable text within a hyperlink. It provides users and search engines with context about the linked page’s content, influencing the relevance and authority of your website in search results.

Example of Anchor Text

Consider the following HTML code:

HTML Copy code

<a href=»http://www.example.com»>Click Here for More Information</a>

In this example, «Click Here for More Information» is the anchor text that directs users to the specified URL.

Importance of Anchor Text in SEO

It plays a pivotal role in SEO for several reasons:

  1. Contextual Relevance: It provides context to both users and search engines about the content of the linked page, helping to improve the page’s relevancy for specific keywords.
  2. Link Equity: It’s quality and relevance can impact the distribution of «link equity» or «link juice,» which refers to the value passed from one page to another through hyperlinks.
  3. User Experience: Clear and descriptive text enhances the user experience by setting accurate expectations for the linked content.

Types of Anchor Text

Understanding it’s essential different types for creating an effective linking strategy. Here are the most common types:


It includes a keyword that matches the target page’s primary keyword. For example, a link with the linked text «SEO Strategies» pointing to a page about SEO strategies is an exact match.


It includes a variation of the target page’s keyword. For instance, «Effective SEO Tips» linking to a page about SEO strategies is a partial match.


It uses a brand name as the anchor. For example, «Google’s Search Console» links to a page about Google Search Console.

Naked Link

A naked link is simply the URL used as the anchor text, such as «www.example.com.»


It uses non-descriptive phrases like «click here» or «read more.» While easy to use, it provides little value in terms of SEO.


When an image is linked, the text contained in the image’s alt attribute serves as the linked text. This is crucial for image-based links, as it helps search engines understand the context of the image link.

Best Practices for Using Anchor Text

To optimise your it for SEO, follow these best practices:

Keep it Succinct and Relevant

It should be brief and directly related to the linked page’s content. Avoid prolonged or overly generic phrases.

Use a Variety of Anchor Text Types

Relying solely on exact-match linked text can appear manipulative to search engines. Mix different types to create a natural and diverse link profile.

Avoid Over-Optimisation

Repeatedly using the exact keyword-rich linked text can trigger spam filters. Aim for a balanced approach that reflects natural linking behaviour.

Focus on User Experience

It should provide value to the user by accurately describing the linked content—Prioritise clarity and relevance over keyword density.

Monitor External Links

Pay attention to the linked text in external links pointing to your site. While you have limited control over these, encourage partners to use descriptive and varied linked text.

Frequently Asked Questions

How do you optimise anchor text for SEO?

To optimise, ensure it is relevant, concise, and varied. Use descriptive keywords that accurately reflect the linked page's content, but avoid excessive repetition or generic phrases.

What is rich anchor text?

Rich linked text contains target keywords or phrases you wish to rank for. While it can be beneficial, be cautious not to overuse it, as this can appear manipulative to search engines.

Does anchor text matter in SEO?

Yes, anchor text is a significant factor in SEO. It helps search engines understand the context of links and can influence the ranking of the linked pages. Using descriptive and relevant linked text is a best practice for improving your website's SEO performance.


Anchor text is essential for SEO. Clear, clickable linked text improves user experience and helps search engines understand your material. Use our Link Building Services London to optimise anchor text. These services boost your website’s authority and relevance, enhancing search engine rankings. We can help you create diversified, relevant, and user-focused linked text for your SEO campaign. Our London Link Building services can help you build backlinks, boost website visibility, and improve SEO. Our knowledge and strategic approach can help you establish a successful linked text strategy.

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