What Is A URL Slug?

In the ever-evolving digital marketing and web design landscape, understanding the nuances of different terms and strategies is crucial. The URL slug is one such term that often gets overlooked but plays a vital role in SEO. In this article, we’ll delve into what a URL is, why it’s essential for SEO, and how you can optimise it to improve your website’s search engine rankings.

URL Slug: What's Inside?

A URL slug is the part of a URL that identifies a specific page or post on a website. It appears after the domain name and the forward-slash («/»). For example, in the URL «https://www.example.com/blog/what-is-a-url-slug,» the slug is «what-is-a-url-slug.«

URL slugs are important because they provide both users and search engines with information about a page’s content. They are typically generated automatically based on the page or post’s title, but they can also be customised for better SEO.

Why is a URL Slug Important for SEO?

URL slugs play a crucial role in SEO for several reasons:

  1. Readability: A well-structured URL with relevant keywords is more accessible for users to read and understand, leading to higher click-through rates and better user engagement.
  2. Keyword Optimisation: Including relevant keywords in your URL slug can help improve your page’s visibility in search engine results pages (SERPs). According to Google’s John Mueller, URLs are used by search engines as a ranking criterion; therefore, optimising them might help your SEO efforts.
  3. Crawlability: Clear and concise URLs make it easier for search engine crawlers to navigate and index your website. This can help improve your website’s overall search engine visibility.

How to Create the Best URL Slugs for SEO

Creating SEO-friendly Urls doesn’t have to be complicated. Here are some best practices to keep in mind:

  1. Use Hyphens: Use hyphens to separate words in your URL. Avoid using spaces or underscores, which can negatively impact readability and SEO.
  2. Keep it Short: Aim for a URL slug that is concise and to the point. Your slug should be between 3 to 5 words long.
  3. Incorporate Keywords: Include relevant keywords in your URL, but avoid keyword stuffing. Use keywords naturally and only when they apply to the page’s content.
  4. Match Slugs to Titles: Match your URL to the title of your page or post. This can help improve the relevance of your URL to both users and search engines.
  5. Avoid Dates: Google Search Central suggests Dates should not be included in the URL slug since this might make your material seem antiquated. Instead, concentrate on developing evergreen snails that will remain relevant.
  6. Use Lowercase Letters: Use lowercase letters in your URL slug to avoid duplication and display issues that can arise from uppercase letters.


URL slugs play a crucial role in optimising your website for search engines. Using Wixdek’s On-Page SEO services, you can ensure that your URLs are noticed but optimised to improve your website’s search engine rankings, readability, and overall user experience. Reviewing and optimising your URLs according to best practices can significantly benefit your website’s SEO performance.

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