What Is A Nofollow Link?

In the dynamic world of digital marketing, understanding the intricacies of SEO is crucial for success. One often misunderstood aspect is the role of nofollow links. This comprehensive guide will demystify nofollow links, explaining their importance and how they can impact your SEO strategy.

Nofollow links are hyperlinks with a rel=»nofollow» attribute in their HTML code. This attribute instructs search engines to disregard the link in terms of passing on authority or PageRank. It’s a way for webmasters to tell search engines that a particular link shouldn’t influence the target page’s ranking in search engine results.

Nofollow vs. Dofollow Links: The Key Differences

The primary distinction between nofollow and dofollow links lies in their impact on SEO. Dofollow links are standard links that pass on authority and help improve a page’s search engine ranking. In contrast, nofollow links do not directly contribute to a page’s ranking, as they don’t pass on link authority.

The Importance of Nofollow Links in SEO

While nofollow links may not directly boost your page’s ranking, they play a crucial role in a balanced and natural-looking link profile. A mix of dofollow and nofollow links make your backlink profile appear more organic and less manipulative to search engines.

Where You Might Encounter Nofollow Links

Nofollow links are commonly found in:

  1. Blog comments
  2. Social media posts
  3. Forum posts
  4. User-generated content
  5. Some news and media websites

How to Check If A Link is Nofollow

To determine whether a link is nofollow, you can:

  1. Right-click on the web page and select «View Page Source.»
  2. Search for the specific link in the HTML code.
  3. Check if the rel=»nofollow» attribute is present.

Using Nofollow Links Effectively

  • Diversifying Your Link Profile: Incorporate a mix of nofollow and dofollow links to create a natural-looking backlink profile.
  • Managing Paid Links: Use nofollow tags for paid links to comply with search engine guidelines and avoid penalties.
  • Controlling Link Juice: Use nofollow tags to prevent passing authority to pages that don’t need it, such as login or terms of service.

Nofollow Links: Beyond SEO

Driving Traffic

Nofollow links can still be valuable for driving targeted traffic to your website. For example, a nofollow link from a popular blog or social media post can lead to a significant increase in visitors.

Building Relationships

Engaging with other websites and leaving thoughtful comments or contributions can result in nofollow links that, while not directly boosting your SEO, can help build relationships and network with influencers in your industry.

Enhancing Your Brand

Nofollow links on reputable sites can improve brand visibility and recognition, even if they don’t contribute directly to your search engine rankings.


Although nofollow links don’t directly affect search engine rankings, they can be a good SEO technique. Although these links don’t convey «link juice» to your site, they can drive traffic, create partnerships with other websites, and boost brand awareness. We know the value of different backlinks at Wixdek. We may establish a search engine-friendly link profile by adding nofollow links to your dofollow links. This strategy boosts SEO and online visibility overall. Our link building services London can help you improve your SEO strategy with quality do-follow and nofollow link creation.

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