How Do I Write A Good Meta Description?

In the vast digital landscape, standing out from the crowd is critical. One way to do this is by crafting compelling meta description for your website’s pages. These summaries, displayed beneath your website’s title in search engine results, can significantly impact your click-through rate. To help you create compelling meta descriptions that draw in users and improve your SEO, we’ve compiled a comprehensive guide. Let’s dive in!

Mastering Meta Descriptions: Boost Clicks!

Meta descriptions are HTML attributes that provide concise summaries of web page content. While search engines can automatically generate snippets from page content, including meta descriptions gives you more control over how your website appears in search results. By crafting engaging meta descriptions, you can entice users to click through to your site.

Why Are Meta Descriptions Important?

  1. First Impression: Meta descriptions are often the first thing users see about your page. A compelling description can pique their interest and encourage them to click.
  2. Improved Click-Through Rate (CTR): Well-written meta descriptions can lead to higher CTRs, increasing traffic to your site.
  3. SEO Benefits: While meta descriptions themselves are not a direct ranking factor, higher CTRs can indirectly impact your SEO by signalling to search engines that your content is relevant and valuable.

How to Write an Effective Meta Description

Example of a Well-Written Meta Description

Let’s say you run a sewing supply store:

Wrong Meta Description: Sewing supplies, yarn, coloured pencils, sewing machines, threads, bobbins, needles.

Improved Meta Description: Get everything you need to sew your next garment. Open Monday-Friday 8-5 pm, located in the Fashion District.

In this example, the improved meta description is more descriptive and includes additional information about the store’s location and operating hours, making it more enticing to potential customers.

Crafting a Compelling Narrative

Think of your meta description as a mini-advertisement for your webpage. It’s your chance to convince users that your page holds the answers they’re seeking. A compelling meta description can persuade users to choose your site over competitors, enhancing your site’s visibility and traffic.

Best Practices for Writing Effective Meta Descriptions

Keep It Concise and Relevant

Aim for a meta description length of around 155-160 characters. This ensures that your message is clear and complete without being cut off in the SERP. Make sure the description accurately reflects the content of the page and addresses the user’s search intent.

Include Target Keywords

Incorporate the primary keyword you want your page to rank for in the meta description. This not only helps with relevance but also makes your snippet more eye-catching when the keyword is bolded in the search results.

Use a Call-to-Action (CTA)

Encourage users to take action by including a CTA in your meta description. Phrases like «Learn more,» «Discover how,» or «Get started today» can motivate users to click through to your webpage.

Make Each Meta Description Unique

Avoid duplicating meta descriptions across different pages of your website. Each page should have a unique meta description that accurately reflects its specific content. This helps prevent confusion and ensures that each page has the best chance of attracting clicks.

Test and Optimise

Regularly review and update your meta descriptions based on performance data. Experiment with different wording and CTAs to see what resonates best with your audience and leads to higher click-through rates.

Tools and Tips for Crafting Perfect Meta Descriptions

Utilise SEO Plugins

If you’re using a content management system (CMS) like WordPress, take advantage of SEO plugins that allow you to edit and optimise your meta descriptions easily.

Leverage AI Writing Assistants

For those pressed for time or seeking inspiration, AI writing assistants can help generate meta descriptions quickly and efficiently. Just ensure that the final output aligns with your page content and brand voice.

Monitor and Analyse Performance

Use tools like Google Search Console to track the performance of your meta descriptions. Analyse click-through rates and make adjustments as needed to improve engagement and visibility.


Wixdek’s On-Page SEO Services offer a comprehensive approach to optimizing your website’s meta descriptions, ensuring they are compelling. Crafting compelling meta descriptions is essential to optimizing your website for search engines. By following the best practices outlined in this guide, you can create meta descriptions that improve your SEO and attract more users to your site. Remember, your meta descriptions are often the first impression users have of your site, so make them count!

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