How Do I Create a Nofollow Link?

Imagine you’re a detective in the vast world of the internet, and your mission is to find the hidden clues that lead to better search engine rankings. In this quest, one of the most elusive yet crucial pieces of evidence is the «nofollow» link. But don’t worry, you don’t need a magnifying glass or a fancy hat for this investigation. Instead, let’s embark on a journey to demystify the concept of nofollow links and learn how to use them effectively on your website.

Picture a bustling city where roads are links and buildings are webpages. In this city, some roads have signs saying «Do Not Enter» for certain vehicles. Similarly, in the digital world, nofollow links are like those roads with signs telling search engines, «You can pass through, but don’t count this link in your ranking calculations.» Marketers must understand how Google’s Linking Rules work as the search engine gets more stricter.

Why Use Nofollow Links?

You might wonder why we’d want to stop search engines from considering certain links. Well, it’s like having a private conversation in a crowded room. Sometimes, you want to mention something without drawing everyone’s attention. For instance, in blog comments or forums, you should prevent search engines from associating your site with potentially spammy or irrelevant links.

How to Spot a Nofollow Link?

The Manual Method

Finding a nofollow link is like playing a game of hide and seek with your browser. Right-click on a webpage and select «Inspect» to peek behind the website curtain. Then, use the search function (Ctrl + F or Command + F) to look for «nofollow» in the code. If you find it, congratulations! You’ve spotted a nofollow link.

Using Tools for Detection

If manual searching sounds like too much work, fear not! Tools like MozBar or the NoFollow extension can highlight nofollow links for you, making it as easy as spotting a red shirt in a sea of white.

Creating Nofollow Links: A Step-by-Step Guide

The HTML Way

Crafting a nofollow link is like adding a secret ingredient to a recipe. In the HTML code for your link, include rel=»nofollow» within the anchor tag like this:


Copy code

<a href=»» rel=»nofollow»>Click me, but don’t follow!</a>

Nofollow Links in WordPress

For WordPress users, creating nofollow links can be as easy as using a plugin. Tools like «All in One SEO for WordPress» allow you to add nofollow attributes with just a few clicks, making it as simple as ticking a box.

The Impact of Nofollow Links on SEO

While nofollow links don’t pass on «link juice» for search engine rankings, they’re still valuable. They can help you manage the quality of your site’s link profile and ensure you’re not unintentionally endorsing content you don’t trust. Think of it as keeping your digital neighbourhood safe and reputable.


In SEO, becoming an expert with nofollow links is like developing a finely tuned skill. It all comes down to knowing when to speak up and keep quiet. Including nofollow links with our Link Building Service London guarantees that search engines will continue to rank your website highly. Using a calculated strategy, you can ensure that your link-building efforts follow best practices and are efficient.

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