20 Essential Types of Backlinks You Should Know

With billions of websites on the internet, you are standing out and ensuring your target audience sees your website can be challenging. However, mastering the art of backlinks is a surefire way to boost your website’s visibility. In the vast ocean of SEO, backlinks are the lifeboats that ensure you’re noticed. In this blog post, we will dive deep into the world of backlinks and explore 20 essential types that every website owner should know. Let’s set sail!

What Are Backlinks and Why Are They Important?

Before we start our voyage, let’s understand what backlinks are. At its core, a backlink is a link from one website to another. Think of it as a vote of confidence in the content you’ve produced. By accumulating more of these votes, your website’s credibility with search engines increases, enhancing its chances of ranking higher. These ‘votes’ are signals of trust from other websites and users, indicating that your content is valuable and authoritative.

Value of Quality Over Quantity

Not all backlinks are created equal. A few high-quality backlinks can outweigh hundreds of low-quality ones. Google’s algorithms have evolved to recognise and reward quality over sheer numbers. Let’s unveil the 20 types of backlinks that matter most.

20 Backlink Types You Should Know

Editorial Backlinks

When a website references and links to your content because it provides value or is a reliable source, you’ve secured an editorial backlink. These are golden in the world of SEO because they’re organic and highly trusted.

Guest Blogging

By writing a guest post on another website in your niche and linking back to your site, you’re not only showcasing your expertise but also earning a valuable backlink.

Business Profiles

Sites like Yelp, Yell, and even LinkedIn can offer backlinks when you create or claim your business profile. Ensure that your profiles are complete and link back to your site.

Webinar Links

Hosting webinars and archiving them on your site can encourage others to link back when referencing your material.

Free Tool Links

If you’ve created a valuable free tool, others will link to it, providing you with high-quality backlinks.

Acknowledgment Links

While these may be weaker, links that acknowledge your sponsorship or contribution to events, charities, or websites can still benefit your backlink profile.

Guest Interview Links

When you’re interviewed on podcasts, webinars, or video channels, the host will often link back to your site.

Reciprocal Links

A mutual agreement between two sites to link to each other. Use this sparingly, as excessive reciprocal linking can be seen as manipulative.

Infographic Backlinks

Well-designed infographics are highly shareable, leading to numerous backlinks from different sites that find them valuable.

Press Release Links

When you have company news, publishing press releases can earn you backlinks from news outlets and other media sources.

Forum and Blog Comments

Adding value to forum discussions or blog comments and linking to relevant content on your site can gain both traffic and backlinks.

Directory Links

Reputable directories where you list your website can give a backlink. Be cautious: too many low-quality directory links can be harmful.

Scholarship Links

By offering scholarships and listing them on scholarship sites, educational institutions may link back to your website.

Social Media Links

Although they’re typically nofollow (meaning search engines don’t «follow» them to pass authority), they can drive traffic and lead to other sites linking to you.

Testimonial Links

Writing testimonials for products or services you’ve used and linking back to your site can be a win-win for both parties.

Badge Backlinks

Creating badges for influencers or top performers in your industry can earn you backlinks when they display the badge on their site.

Private Blog Network (PBN) Links

These are controversial. A PBN is a network of websites used to build links to a single site. Be cautious: Google often penalises sites that use PBNs.

Affiliate Links

If you run an affiliate program, these links can affect your sales and your backlink profile.

Video Embed Links

When someone embeds your video on their site, you often get a backlink pointing back to your original content.

Internal Links

Often overlooked, linking to your content from other parts of your website can strengthen the overall authority of your site.


Discovering and getting acceptable backlinks is a continuous process. To survive in the digital oceans, you must constantly study and adapt. Wixdek’s Link Building Services London can help London businesses navigate link-building initiatives. Backlinks are essential, but SEO is much more. Combine them with great content, user-friendly website design, and audience interaction for optimum results. With these 20 backlink kinds and Wixdek’s Link Building Services London, you can navigate digital marketing’s waters. May the winds constantly favour you!

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